September 28, located in the capital of Beijing's most prosperous region Youngor Dongdan flagship store reinstalled. After reinstalling, all of Youngor's six brands are stationed, displaying the direction of Youngor's multi-brand development and service orientation to meet the diverse consumer demands of customers. According to Youngor's deployment, National Day, similar to the flagship store like Dongdan area of ​​over 1,000 square meters large flagship store in Shanghai, Hangzhou, Xi'an and other cities opened. This wave of concentrated flagship store reinstall wave shows that Younger, China's largest apparel company is set off a wave of brand promotion, accelerate the transition to apparel brand operators. Building the brand square pursuit of personalized development In the traditional people's impression, Youngor seems to rely solely on a single brand to fight the world, a single brand to cover all consumer groups, focused on the people to convey the image of Youngor high-end brand. However, with the deepening development of fashion consumer demand personalized, Youngor also homeopathic multi-brand strategy, the introduction of "six brands" to meet a variety of different age groups, all kinds of consumer demand. Youngor has now formed a unique brand square, the six major brands formed their own distinct brand positioning, product style prominent. The main brand youngor prominent functional and formal image; high-end brand MAYOR designed to build China's tailor-made brand, the meaning of low-key luxury; GY brand fashion style to build a young concept of the world; CEO representative of England style; HANP Han Ma family is prominent Health, environmental protection, fresh and elegant from the natural; HSM American style leisure heritage. Yesterday the reporter walked into the headquarters building of Youngor, totally different from the serious and serious decoration style of the 8th floor office. GY studio gives a feeling of ease and vitality. Accompanied by GY designer Wang Guangyi and introduced, we visited the GY's clothing exhibition area. Reflected in the eyes of reporters is black and white tone, mix and match tailored clothing style, with a deep engraving the United States mark the military licensing pendant, eclectic roman shoes, skull bracelet, this is the latest GY 2012 spring and summer. It is understood that Youngor GY studio only as many as 12 designers at home and abroad all year round to collect the latest fashion information, the design of the season as many as 300 products. Change is quietly taking place in Youngor. Youngor Lee, chairman of the Group described the introduction of Younger's six brand positioning is different, in view of this, Youngor's six major brand studio actively cultivate outstanding design talent, and Japan's leading designer team to build design in Italy and other countries center. At present, Youngor's six brand studios have absorbed nearly 200 designers, they collect domestic and foreign fashion industry cutting-edge information, absorbing the latest design concepts, making Youngor brand design walk in the forefront of the domestic fashion industry, which Will effectively promote Younger's brand promotion. Proactive approach to consumer interpretation of brand culture clothing brand in the creation of the same time, also need to continue through various channels and consumers to communicate interactively, to carry out marketing activities in order to maintain brand vitality in order to form an increasingly clear brand image in the minds of consumers , To convey the brand culture to consumers. As a veteran of China's garment industry for more than 30 years, Youngor's management team is well aware of this. Recently, with the brand promotion strategy, Youngor has quietly arranged many interactive activities with consumers, multi-dimensional interpretation of Younger's brand culture. With the reopening of the Younger Beijing Dongdan flagship store, Youngor North started the three-week "Younger Garment Culture Festival 2011" on October 10 and set up 280 Youngor stores throughout North China with Beijing as the core Hundreds of counters for consumers launched a "suit cultural experience Journey" to understand the unique charm of suits culture. In Ningbo, Youngor, with the help of Dongfeng, the 15th Ningbo International Fashion Festival, invested tens of millions to participate in the large-scale gala for the opening ceremony of Youngor Garment Festival and hold famous forums and costume expositions. The club " People "sea election and many other activities. The clothing festival is the first collective appearance of the six brands of Youngor, displaying the latest products in a panoramic view and displaying the brand connotation to consumers. In order to fully demonstrate the image and connotation of the six brands of Younger to consumers, Younger has worked hard on product quality to ensure the market competitiveness of all kinds of Younger clothing products with perfect quality. And other brands to virtual business is completely different is that Youngor has a vertical chain from cotton to clothing, to achieve the independent production of key fabrics and clothing independent production, and on this basis to build a perfect supply chain. It has also become Youngor's multi-brand manufacturing base. In the implementation of multi-brand strategy in the process, Youngor also rely on this industry chain, building and completely different from other brands of quality control system in order to consolidate the brand base. Leading technology leads the product. Youngor has been very fascinated by the technical advantages of the product and breakthrough in the development of the VP, DP and other industry-leading technology, and the world's first hemp fabric, but also to Youngor has brought the world leading peer secret. In Younger's hemp family studio, the reporter learned that Younger on the hemp fabric to carry out a large number of innovative research and development, with the help of mercerizing process, so that this product Hanma keep its cool, breathable, low carbon and environmental protection, etc. At the same time, it eliminates the rough and punctured disadvantages of hemp fabric, which makes the hemp fabric show fine and smooth texture, luxurious appearance, soft touch, no pilling and strong elasticity. At present, this was named "high-hemp double-Mercerized knitted natural multi-functional fabrics," was included in the 2011 national key new product plans and access to the National Ministry of Science and key funding support to fill the gap and reached the international advanced level. Recently, Younger has made new breakthroughs in blended fabrics. According to reports, Youngor has now developed a blend of marijuana and silk fabrics, this fabric not only retains the hemp fabric environmental protection, breathable, cool features, but also has a soft touch, drape, easy to fold Advantages, ideal for women's and personal use of clothing, is expected to be officially listed next summer. This unique fabric is unmatched by other apparel manufacturers around the world. Through internal and external repair, Youngor has also made a wide range of market recognition. Data show that in recent years, Younger's domestic market sales soared, with an average annual sales growth of 20%, profit growth of more than 38%.
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