Clothing stores should be considered before joining to avoid the risk of shop. The following is the 5 major considerations, the bear B Bik brand fashion children's clothing to provide some suggestions we can refer to the next. Analysis of traffic and geographical conditions Traffic convenience is also an important factor to be considered when selecting a site. Convenient traffic routes, such as parking lots close to stations, terminals and buses, have a large number of pedestrians, large passenger traffic, , The corner of the intersection, due to the highway in all directions, high visibility, but also set a good location for the shop. Due to traffic conditions, public facilities, walking habits, residential area and lighting conditions, the passenger traffic on one side of the street is often not balanced or the traffic on the same side may be different due to different locations. Therefore, To analyze the characteristics of the street passenger flow, the passenger flow in the election more side or lot. Analysis of the number of potential customers and passenger flow rules All people are consumers, it is also natural shoppers, franchisees in the choice of store locations must understand the total population, population density, population growth, population age structure. Where people come and go, of course, is conducive to set up shop, but not just people passing places suitable for shop, or analyze what people come and go, how the passenger flow rules? The first thing to know is the age and gender of past passers-by, because some of the passers-by are children who may be fast food shop customers but not the clothing store customers, followed by pedestrians to understand the peak time and sparse time; again to understand pedestrians To and from purpose and time. In the bustling area of ​​commercial concentration, passenger flow is generally dominated by shopping, characterized by slow speed, long stay time and relatively fluid flow of time, so stores with well-selected products such as clothing stores can be located here. Although some areas have quite a large amount of traffic, they are mostly non-commercial factors such as stations, wharves, schools and public places. The main purpose of passenger traffic is not for the purpose of purchasing goods but for Other purposes. Shopping is by the way. Passenger traffic in these areas is generally fast, with short stay times and relatively short flow times, so shops with poorly chosen and easy-to-carry merchandise can be found here, such as alcoholic drinks and tobacco, cold stores, fast food restaurants, etc. . Classification of different regions and consumer relationships 1, shops in residential areas These areas can only attract a small range of customers, suitable for the operation of some consumers less selective and often demand daily necessities industries such as convenience stores, super Market, eateries and more. The shops that run such goods and services are to be as close as possible to the customers. For example, taking the distance from the customers as a guide, the radius of 300 meters is generally selected, and the radiation range of about 10-20 minutes is appropriate. 2, located in the shopping mall shops in the region as customers from different places, and these people's purpose is very strong, that is, for shopping, the purchase of more highly selective products, so this area is suitable for the management of some more business Stall goods, such as clothing, appliances, clocks and restaurants. 3. Shops located in bustling commercial centers Due to the extremely expensive rent in these areas, it is definitely not suitable for running small business. It is suitable for operating some high-end consumer goods such as jewelery, piano and premium Furniture and so on. Therefore, the more prosperous place is not suitable for shop, depending on what nature of the franchise you operate, if you are operating a boutiques, it is best located in downtown, because people have different tastes, A higher level, on the contrary, household goods, puerile, the target customers are mostly families, so there is no need to be located downtown. Even if you operate a franchisee in both A and B can be set up shop, business is almost the same, but the rent of A and B may be far apart, if franchisees blindly choose to shop in Wangdi, you have to pay several times Of the rent, how will there be the expected profit? Analysis of Competitiveness If the store is a poorly hand picked product with a high frequency of daily necessities and too many peers in the same area are in vicious competition and competing for each other's business, the economic benefits of the store will inevitably be affected unless the new The store has a special business style, ability or unusual source of goods, otherwise difficult to succeed. Therefore, the mall has a saying: peer like the enemy. However, this is not the case in some circumstances. Some industries, because of their peers together, but will form a distinctive commercial street, such as Guangzhou's "Woman Street", "Electric City" and so on. Therefore, franchisees in the choice of business locations, to learn more about the location near the number of similar stores? How about the size, decoration, variety, price and hospitality of these shops? Will their participation increase competition, divide the profits, or mutually beneficial? and many more. Analysis of other factors Once the site is selected, the general will not be easily relocated, relocation must pay a great price, franchisees also hope to do for a long time, which requires the site, the beginning should be from a long-term, development point of view Eyes. Therefore, to know more about the planning of streets, public safety, health, traffic, municipal services, afforestation, public facilities, housing and other construction and renovation projects in the area so that the selected shops meet the characteristics of the recent environment and conform to the long-term development plan , To avoid causing damage. The city's long-term planning will have a significant impact on franchise operations. Some locations, in the short term, may be the best choice for a storefront, but may not be suitable for new stores due to new changes in urban renewal and development. On the contrary, some locations may not be ideal in the near future. However, from a planning perspective It may be very promising. Before joining the clothing more consideration, is responsible for themselves, but also responsible for the future profitability of branded stores.
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