Elegant Korean Women's Brand 3:00 PM Espresso Brand Design Director HYUN SEON won the “Top Ten Fashion Designers in Asia”

On July 4, 2011, the elegant Korean women's brand 3:00 PM Espresso participated in the Asian Clothing and Apparel Brand Summit during Hong Kong Fashion Week. During the conference, the brand also participated in the Oscar Fashion Awards Charity Awards for the Asian Apparel Industry. As the honorary title of "Best Fashion Brand in China's Apparel Industry", Ms. SEO HYUN SEON (Director of Brand Design) was awarded the title of "Top Ten Famous Fashion Designers in Asia". 3:00 PM The Espresso brand design incorporates European fashion and Korean romance. The super design power of the Korean design team is the absolute guarantee of the brand's fashion, exquisiteness, elegance and noble design style.

From left to right:

Elizabeth 3:00 PM Es HYON SEON Brand Design Director Ms. SEO HYUN SEON

Mr. Liu Guiyi, Secretary General of China Brand Management Association

Mr. Lu Bin, Vice President and Secretary General of China Apparel and Fashion Industry Association

Ella 3:00 PM Espresso Branding Director Xu Jian

Awards:

Elsewhere 3:00 PM Espresso Branding Director Xu Jian accepted the 2011 “China Fashion Industry Best Fashion Brand” honor on behalf of the brand.

Elizabeth 3:00 PM Es HYUN SEON Brand Design Director Ms. HYUN SEON has won the title of "Top Ten Famous Fashion Designers in Asia".

As an elegant women's clothing brand from EISO International, 3:00 PM Espresso's brand design director, SEO HYUN SEON, specializes in creating women's elegant ladies' styles. This is in line with the 3:00 PM Espresso fashion. Exquisite, elegant, noble design style coincides. Purely handmade craftsmanship, precise female contours, delicate details and ingenious details, the perfect use of European fashion in Asia, and even the external embodiment of the brand's aesthetic, romantic and enjoyable life attitude. These unique designs of the designer The characteristics, as well as the shock of the 3:00 PM Espresso new autumn and winter products released by the team led by the team at the Shanghai Fashion Week, have attracted many media attention, and media interviews can not be stopped several times.

Faced with the media's questions about the changes in the Chinese fashion women's wear market, Ms. Xu said: When I first joined the Ethiopian International and acted as the design director of 3:00 PM Espresso, Chinese women's clothing was influenced by the European STREET BRAND. Just focus on wearable YOUNG CASUAL MARKET or a bit too boring too traditional dress. However, four and a half years later, China’s economy has advanced by leaps and bounds, and China’s clothing has also developed rapidly. Shanghai’s Nanjing East Road, Julu Road, and Huaihai Zhong Road have become the world's most famous fashion streets, and the brand’s style has also become Enriched, there are high-level mature women's brands, but also more distinctive casual brands. This is what I have seen in the changes in the Chinese women's wear market. More and more mid- to high-end brands in China are gradually becoming more stable.

Ms. Xu told us that the main feature of the 3:00 PM Espresso is fashion, exquisite, elegant and noble. Fashion is the perfect combination of Eastern elegance, European and American minimalism and Asian preferences, which makes elegance more noble. Exquisite, is the focus on the cutting, folding, asymmetrical profile, fabric stitching and other details. Elegance is the main style of the 3:00 PM Espresso, which reflects the confidence of the wearer's woman. Of course naturalism, romantic style, ethnic characteristics, etc. are all 1-3 PM Espresso. Design style. In the end, nobleness is a way of life that 1-3 PM Espresso hopes to convey. It is a homage to the quality of life. It may be different from the traditional sense of dignity. The brand also respected people's thinking about life style. The 3:00 PM Espresso's 2011 autumn/winter design was inspired by four inspirations: the novel's virtual hero, Hermione Granger, mixed the queen of heaven, Kate Moss, and supermodel Twiggy. Grace Kelly, Princess of Monaco, told us four stories about Europe: "London Holiday," "Northern Europe Tour," "Paris Temptation," and "Reminiscence of Monaco." The autumn/winter release show named "Nordic Impression" is mainly intended to convey the current popularity in South Korea. People adore the idea of ​​taking a boat tour to Northern Europe and enjoying the ideal leisure lifestyle in Northern Europe. The earth is warming up. The Nordic environment is a world that the people of the world are longing for.

"Asian Apparel Industry Brand Summit"

The summit is an important annual summit for China's apparel industry in Asia and even the world of apparel. The Summit, adhering to high quality, high quality and high level, is committed to promoting the integration of local and global apparel industry wisdom. It will gather the leaders of the world's garment industry and examine the future development of the apparel industry in Asia and China at an international level. And living environment, with a profound and forward-looking theme for strategic discussions, through insight and insight from the perspective of China's clothing industry insight into the future development of the road.

"Asian Apparel Industry Brand (China) Public Interest Awards" Award Ceremony

The selection was jointly sponsored by the China Apparel and Fashion Industry Association, the Hong Kong Fashion Designers Association, the French Fashion Designers Association, the China Brand Management Association, the Asian Brand Construction Association, and the Business Times. The selection process includes selection, initial evaluation, re-assessment of experts, media publicity, etc., on social influence, competitiveness, management level, marketing ability, product style, brand value, development potential, planning ability, public image, and business innovation. More than a dozen indicators, all aspects of the company / brand, targeted consideration, evaluation and selection, is the highest award in the Chinese apparel industry, the most influential brand selection activities.

3:00 PM Espresso Brand Awards:

The brand was awarded the honor of “Best Fashion Brand in China's Garment Industry” in 2011

Director of Brand Design SEO HYUN SEON (Mrs. Xu Xianxian) won the honor of “Top Ten Famous Fashion Designers in Asia”.

Brand introduction (brand interpretation):

3:00 PM Espresso took "Italian espresso". Its idea came from Italian coffee at 3pm. Imagine the romantic sun, at 3 pm, a cup of Italian classic coffee, suddenly enriched quality time. Naturally, the word "Espresso" has its inherent romance and love. Elegant Haute Couture 3:00 PM Espresso is just like this classic coffee, which has a fragrant and elegant appearance, showing a sense of comfort and femininity. Represents the classic fashion and elegant lifestyle.

design style

Keywords: fashion, exquisite, elegant, noble

Fashion is a combination of Eastern elegance and simple European and American women's silhouettes.

Exquisite, focus on the cutting, folding, asymmetrical profile, fabric stitching and other details.

Elegant, 3:00 PM Espresso's main style, to reflect the wearer's confidence.

Noble, is 3:00 PM Espresso hopes to convey a way of life, is the pursuit of the quality of life.

3:00 PM Espresso, with a strong international design team. Nyunts 3:00 PM Espresso actively draws on the nutrients of European fashion design, always keeping pace with European fashion. Therefore it is not difficult to find the classical elements from Europe in the design of 3:00 PM Espresso. At the same time, bead decoration, lace stitching, and wrinkle treatment, the chic details are in the design of 3:00 PM Espresso. everywhere. Whether it is a soft and comfortable silk fabric, or an elegant and gorgeous metal fabric, a tailored fit, a vivid silhouette, and the utmost expression of elegant oriental femininity, it just shows the confidence of a confident woman.

In 2011, the brand launched 3:00 PM Espresso high-end series - Premium Espresso. This series of 27-year-old female customers as the main audience, leading Premium Espresso quality customers to wear a more stylish appearance of the urban appearance, increase the customer's own temperament Feelings, reflecting the high-end quality of wearing feelings. From the wearer's experience to elegance, the tailoring of the human body's curves and high-grade fabrics are integrated into the modern trend and displayed through the individual's different temperaments.

Business background

Yisuo International Garments Co., Ltd. is a well-known apparel company integrating fashion, fashion design, production and sales. Ms. Wang Tianmou, chief executive officer of Yisuo, is modest and has a temperate temperament. She likes simple, flat and elegant life. I admire Dharma's natural and people-centered philosophy and love the Chinese traditional culture. I also integrate it with self-cultivation and even the management of the company's operations. Therefore, the company is people-oriented, with the business philosophy of honesty, teamwork, innovation, and win-win. Through a good brand image and excellent service level, it disseminates the beautiful elements of youth to all fashion lovers.

The company has 3:00 PM Espresso and JUSTIN TIME two women's brands, 3:00 PM Espresso to enable the international design team to create high-end elegant women, and JUSTIN TIME is even more striking young, simple, and atmospheric European and American fashion. In 2011, the grand launch of 3:00 PM Espresso's high-end series of Espresso premium. Is a steady step forward to take the brand to a complex development pattern.