[China Glass Network] 1. A good place for the market to obtain the overall market data.
The store almost gathers the main consumer varieties of the market, which can be said to be a miniature market vane, which is a gathering of market information. Collecting data at the store can be investigated by three types of people:
(1) Promoter
Can be sent to become a promoter of the store, take the internal route, in order to contact and close the relationship with the store salesperson, cabinet leader, finance, warehouse and other personnel, in the name of chat, company library, check commission and other collections is easy.
(2) Warehouse clerk
Generally in the store, the status of these custodians is not very high, but they have accurate actual purchase volume, inventory, return and so on. Good relationship with these people, data collection is a breeze.
(3) Cashier
The cashiers at the store are usually equipped with one or two cashiers, and the situation at each cashier is basically similar. Therefore, with a little calculation, the approximate actual sales situation at each stage of the store can be obtained.
2. Decrypt competitor data shortcuts (1) Advertising company
Each competitor has several advertising companies with good or long-term cooperation. The advertising company's business staff can easily access the branch management personnel of the competitive brand and some internal documents, which are properly controlled, which can be used as an accurate A quick source of information.
(2) Level 2 and 3 distributors
There will always be one or two second- and third-level distributors who have good relations with each other in the branches of the manufacturers. Regarding the market trends, these special second- and third-level distributors may know earlier. Business people pay more attention to these special customers when they visit, and they can also get some opponent data.
(3) Transportation, warehousing, loading and unloading companies
Whether the competitors are directly operated or handed over to the dealers in the local area, logistics, such as warehousing, transportation, loading and unloading, are essential. The general warehousing and transportation company will not care about the confidentiality of the customer's storage and transportation data, and some even hang in the office. It is easy to enter the competitor's storage and transportation warehouse in the name of the library. Just look at the delivery record card on the pile and all the data is easy to get.
(4) Print shop
The branch offices of each manufacturer will basically have a designated print shop. In order to save time, a large amount of printing, copying work, or a complicated graphic form production, you will get these print shops to do. If you are close to the print shop owner in advance, it is easy to get the opponent's information from the “waste paper pile†in the store.
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