"Blue Dragon" costumes on the basis of a strong protection of goods, this year's first menswear brand "joint venture cooperation plan," which means that "Laudation Blue Dragon" costumes will completely subvert the traditional "joining, agency" mode, at Many provinces, autonomous regions and many other cities in China set up branch offices in cooperation with merchants and jointly run the market so as to achieve a total win-win situation. How to ensure a true win-win situation with merchants under the motivation of this operating philosophy? How to achieve the first win for merchants on the basis of win-win? First, "Laudation Blue Dragon" proposed "0 inventory, 0 risk "While at the same time controlling the source of commodities, tracking the market dynamics and responding to market feedback to quickly meet the different needs appearing in different markets so as to increase the control over the terminal market and strengthen the awareness of the audiences of products - consumers' VIP services. To this end, "Laudation Blue Dragon" to enable the "chameleon program"; to take the same regional different stores "product category sales" approach; to ensure that different categories of stores have a suitable product sales. And supplemented by the co-operation of the "big factory" program to ensure the timeliness of the product market cycle and the quality of the reliability. The establishment and improvement of the "Laudation Blue Dragon" commodity system ensures quality and control costs effectively. Second, "Laudation Blue Dragon" has successfully launched a joint venture cooperation branch plans, stores also stationed in high-end shopping malls around the district, while the branches actively carry out secondary cities, merchants to expand their work. For example, we now have established and set up branch offices in Jiangxi, Shandong, Zhejiang, Henan, Liaoning and Sichuan provinces covering more than 100 major cities and over 200 planning outlets. "Laudation Blue Dragon" will carry out targeted planning, promotion and sharing with the operation of provincial branches. To ensure that each branch has a suitable, effective, targeted operations. Third, "Laudation Blue Dragon" launched a new terminal image, in the terminal implementation of "nanny-style" support, has now formed a complete operation, training, supervision of the three major systems, from the store location, shop decoration, new store Opened, store operations, store supervision, performance evaluation of the six standardized operation and management system to ensure the interests of branch offices at the same time, build the terminal elite sales team. The company headquarters to provide professional training and manager of shopping guide, for some branch offices, the company will use one-on-one professional market guidance. In fact, there is an urgent need for a major change in the garment channel model and it has been recognized by the industry. As a forerunner, "Laudation Blue Dragon" exploration in the channel mode of change, with its high-end quality and service, rapid expansion and eye-catching development effect will be subject to widespread industry and external attention to become China's men's retail industry In the leader.
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