World Liberal Championship Team "Li Ning" Tightens to Accelerate the Internationalization of Chinese Sports Brands

For Chinese brands, it is not a dream to have two basketball world championship teams at the same time. When basketball fans around the world remembered the Spanish men's basketball team in the 2006 World Championships wearing the Li Ning brand, the Li Ning brand signed a world championship team, the Athens Olympics Argentine Men's Basketball Team, and in the future. In six years, the brand name of the Argentine basketball team, including the Argentine men's and women's basketball teams, will all be labeled with the Li Ning brand logo. This means that the Argentine national basketball team will be dressed in "Li Ning" shirts, including specially designed training suits, competition suits and award-winning suits. They will be featured in major international competitions such as the 2008 Beijing Olympics and the 2012 London Olympics. World's "Basketball Tango."

The Argentine men's basketball team is a household name in the world. They not only won the men's basketball world championships in 2002, but also won the 2004 Athens Olympic Games crown with superb strength, laying the foundation for Argentina’s pivotal position in the world basketball team.

For the cooperation with the Argentine Basketball Association, Wu Weiguo, deputy general manager of the Li Ning brand market of Li Ning Co., Ltd., said that as the most representative international sports brand in China, the cooperation between Li Ning brand and world champion Argentina is another important measure to promote its internationalization strategy. At the same time, it also fully proves that Li Ning's professional sports equipment has been recognized by the world's top sports teams.

It is reported that in 2004, Li Ning and the Spanish Basketball Association signed an agreement to become the 2004-2008 Spanish national men's and women's basketball team designated sports apparel sponsors. In 2006, the Spanish men's basketball wearing the "Li Ning" shirt won the World Championship and created the best record in the history of the Spanish national men's basketball team. At the 2008 Beijing Olympics, both Argentina and Spain will be the hottest teams to compete for gold medals for the Olympic men's basketball team. The Chinese audience will witness the exciting interpretation of the two world champion teams sponsored by the Li Ning brand in Beijing.

However, the gap between Chinese national brands and foreign brands cannot be underestimated, and the reason is by no means an isolated aspect. There are many influencing factors, including product research and development, brand marketing, and in these areas because they have more than 70 years of experience, strength can not be overlooked. However, as long as they are willing to learn and be willing to make more products that are close to Chinese consumers, there are bound to be many market opportunities.