There are many reasons why people buy jade jewelry. The difference in consumer psychology determines the different purchasing behavior of consumers. The consumer psychology of consumers buying jade jewelry is as follows:
First, the value of consumer psychology
For the true and false of the jade jewelry material itself, the advantages and disadvantages are the instinctual psychological reaction of consumers.
Second, beautify the decorative psychology
This is the most common consumer psychology for people to buy jade jewelry, and it is also the most direct experience of all the value of jade jewelry. As the saying goes: "There are people who love beauty." Driven by the beauty of the United States, people continue to beautify themselves from the outside, make themselves more generous, more energetic and energetic, both beautify life and get spiritual satisfaction.
Therefore, jade jewelry with bright colors, strange shapes, novel style, beautiful appearance and delicate appearance is the ideal ornament for such consumers.
Third, the symbolic meaning of mind
Jade jewelry not only has beautiful color and brilliance, but also has a profound inner beauty. Many people buy jade jewelry, not only like it is beautiful, but also express some kind of desire, or a good sustenance.
Since ancient times, people have been advocating jewelry more than crop Hua Tianbao. For example, the Chinese people have had the habit of bringing jade since ancient times to show good luck. In some western countries, sailors often sail with aquamarine in order to be safe and smooth, because in the legend of aquamarine, it can overcome evil and bring peace and happiness. In the Arab countries, people think that wearing turquoise can eliminate refuge. This kind of psychology can be said to have existed since ancient times. Even today, people's simple psychology can still be found.
Fourth, the memorial psychology
Consumers of jade jewelry who hold this kind of psychology often have deep feelings for people and things. It pays attention to the sincerity between people and puts this feeling on jewelry. It will choose some jade jewelry that suits their own moods and desires as a commemoration of people and things.
The popularity of wedding commemorative jewelry can be said to be a typical reflection of people's psychology. Every year, 15 million brides in the United States accept the men's engagement diamond ring. This cannot be said to be the best understanding of "Diamonds are long-lasting, a permanent biography."
Five, reserve psychology
The national bank reserve acts as a "hard currency" that is stronger than gold.
For this reason, in real life, there are also many people who have jade jewellery preservation value, and jade jewelry consumption as a special "savings." Jade jewellery is small and portable, and its value is extremely high. It is a good means of "reservoir".
Sixth, fashionable psychology
Talking about fashion and catching up with the trend is the universal psychology of modern people, especially young men and women.
Bright colors, numerous styles, provide a broad choice for men and women who pursue fashion. Many young people do not pay much attention to the value of the gemstone itself when purchasing jade jewelry, but only pursue the trendy and individual color of its style.
Seven, social etiquette psychology
Wearing elegant and decent jade jewelry, in a sense, is also respectful and friendly to each other, but also shows its own quality and conservation. In some developed countries, people pay great attention to the wearing of jewelry in social exchange etiquette.
Eight, identity psychology
In a broad sense, people choose jewelry itself to reflect a kind of personal “identityâ€. This “identity†is not only a direct power, a sign of position, but more of a person’s inner meaning from one side. Status and possession status.
Nine, artistic psychology
Jade jewelry is different from ordinary decorations. It is a high-level art that embodies the designer's efforts.
For those who love art, when buying jade jewelry, they pay more attention to the artistic value of jewelry and emphasize the artistic beauty of jewelry. For this kind of psychological consumer, the most important criterion for purchasing jade jewelry is whether the shape of the jewelry is unique and whether the style is novel.
Ten, emotional psychology
People admire beauty, pursue pure feelings, often use the material to express feelings and express inner feelings. Jade jewelry has always been loved by human beings, and naturally shows the mood of jade jewelry with emphasis on feelings.
XI, practical psychology
In the history of human application of jade jewelry, for a long time, jade jewelry is combined with people's practical applications, such as hairpins, hairpins, hairpins, watches, tie clips and so on.
Twelve
Many people wear jewelry to reveal that they have property, identity, and style. When purchasing, do not pay attention to whether the production is exquisite and the style is novel. For gold jewellery, only weight and color are required. For jewellery with jade jewellery, only the gemstone is high-grade and the quality is first-class.
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