New concept of leisure life 2005F1 brand products have a new look

The 2005 F1 World Championship China Grand Prix will be held in Shanghai this fall in October. As the event approaches, Shanghai’s enthusiasm for F1 is constantly warming up as the climate warms. Shanghai Race Business Company, as the general agent of F1 brand products in Greater China, has also increased its exploration of the market, product design, and distribution of sales outlets since the beginning of this year. In early June, the first in Greater China The F1 Brand Store has its debut at Parkson Shopping Center (Huaihai) in Shanghai. The entire store features F1's unique red and black colors, symbolizing F1's passion and speed. In the counters of many images and color specifications, it attracts people's attention and clearly highlights the fashion and dynamics of F1 products. Sales in recent months, some styles of products have been in short supply, sales are good. Consumers generally believe that the design of F1 products is not only aimed at the Heat's F1 event, but also is close to the modern city people's leisure life concept. Some people think that wearing the F1 brand product is also an experience and a show of new aristocratic life.

Shortly after the opening of the Parkson Store, the F1 Hong Kong Store officially opened in late June. A person from the market department of the Shanghai Racing Company believes that the company’s first choice for Parkson and Hong Kong Hui’s famous malls to open stores is based on the popularity and flow of the two department stores in Shanghai. At the same time, it also shows that the positioning of F1 brand products is not for a few expensive racing brands, but is a casual brand that faces a large number of consumer groups and is a sports fashion brand that is close to life. At the same time, the company also promises consumers, F1 fans, and the company will open nearly 10 F1 stores and special counters each year in several major cities across the country. By then, consumers across the country will be able to purchase their favorite F1 products in their own cities.

When Shanghai Race Business Corporation developed hundreds of products during the F1 Shanghai race in the fall of 2004, the market responded strongly. Through various efforts this year, as the 2005F1 Shanghai Railway Station event approached, under the guidance of the British FOA headquarters designer, the company revolved around the two major design concepts of “speedy passion and classic harmony” and based on the 2004 overall style. Continue to innovate and further build F1 brand products. More than 30 new products are now available. At the same time, for the two major consumer groups of students and white-collar workers, F1 products have launched sports and leisure products. Sports series products incorporate some fashionable elements, and the design focuses on the combination of F1's "speedy passion" concept. Taking into account the consumption level of student groups, the products take the popularization route and reflect the high cost performance of the products. Leisure series products are aimed at consumer pursuit of taste, connotation of consumer ideas, product design with "classic harmony" as its purpose, the overall compliance with white-collar workers mature, restrained temperament, but there is no lack of high-end brand gives a shock. The F1 2005 summer new models mainly focus on apparel products. In response to the needs of consumers, before and after this year's event, the company will also launch F1 children's products, F1 casual shoes and other new products. The design of all F1 brand products is done through cooperation with the UK headquarters design team, while combining elements of British and Chinese characteristics. Shanghai Racing Business Company also warmly hopes that the majority of merchants will enthusiastically join the F1 brand product operation team and think that the F1 event will add another charm.

Fashionable city, passionate competitions, classic brands, new 2005F1 products will make a new look, follow the rhythm of world fashion, step into the ranks of new and new nobles.