aimer Beijing Aimi Underwear Co., Ltd. is a modern enterprise specialized in brand underwear design, production and marketing. The headquarters is located in the Aimu Building, Wangjing High-Tech Industrial Development Zone, Beijing with nearly 2,000 employees.
March 8, 1993, "love" was born in Beijing, China and the full implementation of brand management strategy, the past 10 years has set up all over the country's marketing network in the country's major shopping malls opened more than 300 image counters, sales performance In the forefront of the industry.
The company has professional manufacturing bases in Beijing and Suzhou, and can process and produce three basic categories of underwear (bras and underwear), body underwear (plastic pants, plastic body garments, girdle, etc.), fashion underwear (sleeping slings, thermal underwear, etc.) Underwear products, the annual production capacity of 6 million. Admiral products for four consecutive years by Beijing as "Beijing famous brand."
The company passed the ISO9001 quality system certification in 1998 and assisted the national industry management department in drafting two textile industry standards, which were implemented in July 1999 and contributed to the development of the industry.
Over the years, adhering to the "people-oriented, creating a better life" concept, adhere to the "fashion, culture, humanity," the brand positioning, committed to creating beautiful and healthy fashion for women.
Love took the lead in technology into fashion, in 1999 with the Beijing Institute of Clothing and the establishment of a "North Service - Institute of love ergonomics" - China's first ergonomic research institutions, among the many unique fashion brand image.
In March 2002, the successful launch of the "Love Dunhuang" theme underwear release activities, the first attempt to interpret modern Chinese underwear fashion underwear, underwear and the theme of launching a precedent, aroused widespread concern and unanimous recognition by colleagues at home and abroad.
In December 2002, Aimin was awarded the advanced unit of "Developing Enterprise Education and Establishing a Learning Enterprise" in Beijing.
Aims to become a global or multinational operation of the professional underwear apparel companies to create sustainable competitive century brand, a Chinese women's favorite fashion brand!
one. The source of adore culture
March 8, 1993, love was born in China's underwear market when the germination. Shortly before that, chanced on by Zhang Rongming, a Shougang University teacher graduated from Beijing Institute of Iron and Steel, became the director of a struggling small-scale collective enterprise in Chaoyang District, Beijing. The young man who mastered the super-elastic memory alloy bra technology started a glorious and happy brand journey with a passionate entrepreneurial dream and an entrepreneurial team that quickly united around him.
Time to enter the year 1996, after three years of rapid development, love occupy a certain share of China's underwear market. However, many international brands have poured into the Chinese market, many excellent domestic enterprises began to quickly intervene in the field of underwear marketing, love prospects are worrying. Exhibiting the first international underwear Beachwear Fair, Zhang Rongming clearly felt the gap between the admiration and the world's best brands. Confused
In front of love did not retreat, under the leadership of General Manager Mr. Zhang Rongming, they loudly hit the "love - China's underwear brand" banner.
In the following six years, I love to start my career in exploring the underwear brands of China under the brand-name management strategy and implementing the ISO9001 quality management system. I actively promote the reform of the property rights system from collective ownership to limited liability companies ; Focus on building sales channels, training marketing team and research and development efforts; put science and technology into fashion marketing concept, the establishment of the first Institute of Ergonomics.
Six years later, in AD 2002, a new love finally broke the theme of "Love Dunhuang" underwear conference, the first time the Chinese cultural elements and modern lingerie fashion mastery, triggering a new fashion brand new concept of culture, which is love brand A real milestone in the history of development. In 2003, Aimu put forward the "Three Campaigns" to implement the multi-brand marketing strategy. From then on, the cultural-oriented Aimi brand marketing played a new chapter.
Today, love people thinking: what kind of power to make love in 15 years to become China's leading fashion underwear brand? What kind of power is so that love people closely together in the same direction? This force is the banner of love brand, is the soul of love culture - love!
Five years later, love has stood in the forefront of China's fashion field. With rich and powerful spiritual and cultural power, increasingly mature and aggressive team, innovative fashion products and huge brand influence; with China's progress and prosperity, love people began to carry a greater dream, stood in the fight for the international market The starting line.
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