Heineken signed a contract with “King of Convenience Store” Meiyijia to enter Guangdong market

Recently, Heineken Beer and Meiyijia officially announced an in-depth strategic cooperation. After the two parties signed the agreement, Heineken Beer ’s high-end product Heineken® Star Silver ™ will fully enter Meiyijia.

Liu Hong, General Manager of China Resources Snow Beer Shenzhen Marketing, and Yao Xuhong, General Manager of Meiyijia, attended the launch meeting

Meiyijia was founded in 1997 and is known as the "King of China's convenience stores". Since its establishment, Meiyijia Store has been developed with Guangdong as the center and has been steadily deployed throughout the country. As of February 2020, the total number of Meiyijia stores exceeded 19,000, distributed in 15 provinces and cities including Guangdong, Fujian, Hunan, Jiangxi, Hubei, and more than 130 cities. The annual sales of stores exceeded 15 billion yuan, which has become a domestic Large-scale franchised chain convenience store enterprise.

With the help of Meiyijia's strong offline traffic advantages, marketing capabilities and influence in the retail industry, Heineken® Xingyin ™ will fully enter the Guangdong market, kick off the prelude to attack the Chinese market, and release more growth momentum. Thus consolidating the market position.

Heineken Beer was founded in 1864 and registered as a brand trademark in 1873. After more than 100 years of development, Heineken Beer has been sold in more than 190 countries in the world. The Heineken® Star Silver ™, which is fully listed in Meiyijia this time, is a new high-end beer for young people in China that is smooth and refreshing. It is intended to use "different tastes, same taste" for China. Consumers have started a "journey of taste" to meet the needs of young people of all ages.

Roll Blinds

Our Roller blind fabirc has many advantages:


We have blackout, dimout, fire-retardant, water-proof, Anti-UV funcitons for choices

Green environmental protection----safety to human body
Pure and bright color-----beautiful and generous, and can accept rapid customization of color
There are many specifications, all varieties ----- can fully meet the market demand
Possess some proprietary products-----leading the future development direction of the industry
Stable quality----effectively guarantee the performance of finished products

For roller blinds, it could offer good protection against line and heat! Generally roll blind fabric is made of woven fabric, which is widely used in blocking out the harmful elements of strong shining sunlight and ultraviolet ray, and performs perfect in the sun-shading field. It is a versatile solution for all who want to enjoy the outdoors without risking too much sun and heat exposure. It could be widely used for office, housing, hotel, vehicles and many kinds of buildings. We have blackout, dimout, fire-retardant, water-proof, Anti-UV funcitons for choices

Roll Blinds,Sunscreen fabric, roller shade fabric, roller blind fabric, blackout roller blind

Shanghai Master Sunshading Material Co., Ltd , https://www.mastersunshade.com

Posted on