EXR Korea has opened up new areas of so-called Caports fashion. As the domestic brand's sales volume soared in the shortest time, it has swept the Korean market. In order to take a new look at the global brand, it is rapidly accelerating the pace of entering the overseas market.
EXR's turnover in the first year after the opening of the S/S Season (Summer/Summer Fashion) in 2002 reached 11 billion won, and it increased to 78.5 billion won in the second year, and in 2004 it earned 130 billion won. In a short period of 3 years, sales increased by 10 times, setting an amazing record.
The fashion field created by EXR is simply “Blue Ocean Marketâ€, and it introduces itself to consumers with a new term “Caportsâ€. In the future, EXR actively promotes "sports" as a basis to prepare a global strategy for the upgraded EXR value and competitiveness.
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