World Cup Help Adidas brand claims to surpass Nike

The German sports giant Adidas claimed yesterday that due to the huge effect of the Football World Cup and the acquisition of Reebok, the company’s net profit soared in the first quarter and it has grabbed the world’s number one sporting goods manufacturer from Nike.

Adidas, which has been with Nike's global leader, has increased its net profit by 37% year-on-year to 144 million euros (about US$185.6 million) in the first three months of this year. Sales in the same period soared by 47% to 2.459 billion. EUR.

"Obviously, we have become the leader in most of the global markets, so there is reason to say that we have become the new No. 1." Said Adidas CEO Herbert Heiner fluently.

Adidas's "self-proclaimed" also marks the upcoming World Cup in Germany, the two major sports rivals "combat" has entered a white-hot stage. As an official sponsor of the World Cup, Adidas, who occupies a geographical position, a person, and an advantage, took a slight advantage. It not only supplied the monopoly game ball, but also successfully signed six popular teams to win the championship.

Inspired by the “crazy sales” of various World Cup products, Haina has once again set an unprecedented target of €1 billion in annual football sales to an unprecedented level of 1.2 billion euros. "The demand for the game ball and other World Cup supplies will be beyond imagination. We will try our best in all fields."