However, in a short period of time, NSYC women's clothing has entered the lives of most young people. Dongguan local fast fashion women's brand NSYC is the first to launch new autumn and winter products, which are highly popular among the company's various stores. And its goal is very clear, that is to follow the changes in consumer habits and fashion trends, seize the opportunity in advance, seize the hearts of potential consumers, and strategize for the upcoming autumn and winter season.
Younger is the future development trend of the fashion industry, and the female group is shifting towards youthfulness. NSYC is the flagship of the fast fashion brand. It mainly serves the age group of 25-35 years old, bringing the way from the store to the product to the brand.
NSYC women's brand new young brand strategy
First of all, the main focus of young NSYC women's clothing will be younger focus on visual presentation, emotional penetration and products. For the younger generation who prefers visual impact, NSYC women's first focus is on the clothing itself. But the new generation of young consumers who love to travel is not only the clothes themselves, but also the lifestyle and wearing scenes have become an important consideration.
The uniqueness has become more and more a key factor in the competition of women's wear. With the improvement of Chinese consumers' consciousness, the psychology of blindly following international brands has gradually become rational, and the prejudice against local brands has begun to decrease. Brands with fast fashion characteristics like NSYC's native women's clothing are more stable because of their uniqueness. The brand positions the target group as a consumer group that pursues fashion, pays attention to fashion, has certain aesthetics and tastes, and mainly promotes fashion and leisure, urban modernity, light and elegant style of clothing, rich variety of styles, quality pursuit of cost-effective, and strive to launch new products. Turn.
NSYC women's release 18 autumn and winter brand color planning, catching up with fashion trends
Color is an important part of the design of fashion, and the color widely used by designers in Fashion Week has become the key color that affects the season. NSYC women's clothing combined with the brand release of the 2018 autumn and winter fashion cycle, analysis of the popular colors of autumn and winter 2018, extracting the main colors, matching colors and embellishments of the NSYC women's brand. Under the influence of the market, the key color information of the women's 2018 women's clothing for fall/winter is extracted, keeping up with the trend. Create a valuable piece.
In the presentation of autumn and winter merchandise, NSYC women's clothing gradually adjusts to more casual, individual and younger styles, targeting emerging consumers. Extend the product line from the NSYC brand matrix to meet the needs of this group of people, thereby increasing user stickiness and depth of interaction. In terms of price, NSYC women's clothing try to be close to the consumption level of young people, with the core price of 229 yuan - 999 yuan to meet the consumption power of the group, and gradually mature the brand's loyal consumers.
NSYC women's clothing to create an aircraft carrier layout, accelerate the expansion of new stores!
In fact, in the ever-changing clothing market, especially in the fast fashion women's market, NSYC women's clothing is not just waiting for business opportunities, but seeking change, not only the traditional operating philosophy of the company, but also the channel model, retail model, service. Innovation in the model. By creating a carrier-style store layout, providing one-stop brand service, strengthening all the refined management of goods, personnel, inventory, promotion, etc., and deepening the online promotion, this is the comprehensive strength of NSYC women in recent years, and The key reason for achieving counter-attacks against the trend and improving the core competitiveness of the brand.
Not only has the brand's core competitiveness been strengthened, but also the consumer's demand for interest in the brand development center. The future NSYC women's wear is committed to omni-channel creation, to create online and offline publicity channels, to enable marketing solutions based on real physical store consumer data to help achieve new product penetration. At the same time, back-end supply chain solutions help achieve the best delivery experience, the shortest delivery path and optimal inventory management, which is the integration of the supply chain system, the goods system, the price system, the membership system, the profit and the service system.
As more consumers get rid of blindness and loyal to their own consumption preferences, market segments are also becoming a new opportunity for women's wear. NSYC women's clothing, whether from the brand's clothes or the physical store's marketing activities, strengthens the core concept based on the brand's ideal lifestyle for women. The most important point is that consumers' demand for brands is not only the demand for goods, but also the demand for emotional resonance. This is the key to the youthfulness of NSYC women's foothold in the fast fashion field.
Why choose NSYC women to join? ——zero inventory zero risk high return
NSYC women's investment is not for traditional clothing franchisees, but more open to their fans, which also helps to enhance the brand's identity, the threshold for joining is also greatly reduced, the introduction of "zero inventory, zero risk, high returns "The model, NSYC women's benefit distribution mechanism is higher than the industry average. In terms of goods, the NSYC brand directly supplies, 10 days of cycle replacement of new goods, franchise stores responsible for shops and labor, to solve the high inventory risk of franchisee clothing. Brand buyers are launching new models from time to time based on industry trends to meet consumer demand for style synchronization and cost-effectiveness.
The traditional franchisee is carrying a bag of money to pay the franchise fee, and anyone can do it, but the NSYC women's model requires franchisees to have Internet thinking, fan awareness, and the ability to shift from sales thinking to serving fan groups. This is a brand new way to reshape the business model of offline stores. Not only is a clothing store, but a new retail model that can interact with fans, and NSYC women's clothing continues to be deeply optimized in information systems, membership systems, store management, brand building, etc. to meet the growing store and standardization. The construction of the system.
In the future, NSYC women's wear will accelerate the development, mainly in the development of fast-moving and high-end second-tier cities, high-quality business districts, third-tier cities, A-type shopping malls, shopping malls, shopping malls, commercial pedestrian streets, and large passenger traffic. Shop, adopting the "direct + joint venture" dual mode, will open more stores across the country, also welcome colleagues who are interested in the women's clothing industry, and the NSYC brand together to write a new chapter of wealth, to create a well-known domestic fast fashion women's brand .
Nantong Wei Peng Computer Knitting Garments Co., Ltd. , https://www.wpknitting.com