Timberland, the world's largest waterproof sneaker brand, enters China

Yesterday, Michael H arrison, the global senior vice president of waterproof sneakers, the world’s largest waterproof sports shoe brand, told China Business News that starting this year, Timberland will enter the Chinese casual outdoor apparel retail market. In recent days, Timberland has opened brand stores in Shenzhen, Beijing and Harbin, and will soon open stores in China's first-tier cities such as Shanghai and Guangzhou.

According to Michael H arrison, founded in 1918, Timberland, headquartered in the United States, started production of waterproof, tough and durable sports shoes, and has now become the world's largest waterproof sneaker brand.

Timberland Greater China General Manager Guan Jingwen introduced this year that Timberland will open 15 stores in China and will open 70 stores in China within five years.

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