The very cool "Daddy" sneakers originally came from a cumbersome Ozweego sneaker designed by Raf Simons for Adidas in 2013. It costs $300 and looks like the popular retro version of Adidas, New in the 1990s. Balance and Sketchers, and use unexpected colors to combine mesh, rubber and other materials, while embracing the hearts of fashion lovers and shoes fans.
In the past two fashion seasons, luxury fashion houses such as Balenciaga, Dior Homme, Gucci, Lanvin, Prada, Acne Studios have followed this trend, designing different styles for male consumers who are inspired by street trends.
Trend Trend Forecast Brian Trunzo, senior menswear editor at WGSN Group, said that the inspirational graffiti version of Vetements, which was released in January 2017, was a turning point for the classic Reebok sneaker Instapump Fury. The sleek, high-sports sneaker boom reached its peak in the 2014 T-stage, paving the way for a more eye-catching design. Trunzo added: "In the past two years or so, we have got rid of minimalism and are more inclined to the development of 'extremeism'."
Dior Homme 2018 spring and summer series sneakers
Damien Paul, head of the menswear department at MatchesFashion's luxury shopping site, said: "These designer shoes are like the it bag explosion bags for boys." Last year, the site's overall sneaker purchases increased by 150%, "sturdy" The shoe type has increased by 40%. Similar growth has taken place in the luxury menswear shopping site Mr.Porter. “Since last season, we have increased our purchases of sports shoes by a factor of four,†said David Morris, a shoe buyer for the site. “The Ozweego designed by Raf Simons is sold out in 5 minutes.â€
“Men’s lifestyle has changed. Now they don’t necessarily have to go to work in suits, and they are getting more and more influenced by rap stars who have a lot of fans on social media. Men who care about these social media. They will follow the dress of these stars,†Morris continued. “Street culture has become a very powerful factor in men’s shopping in luxury fashion houses, and luxury brands are clearly following new things in the music and youth culture.â€
“I think these luxury fashion houses have been taking care of themselves for a long time and finally realized that they have done something wrong and are contrary to the current culture,†Trunzo said. “The trend is turning and they must embrace the changes that are taking place on the street.†Street culture It has become a big factor in the purchase of luxury fashion for men, and luxury brands are clearly following the street trend.
Therefore, in the past year alone, there have been more than a dozen brands of T-stages that have more and more eye-catching sports shoes. Luxury brands are increasingly finding opportunities to create mainstream sports shoes at their ideal prices. Unlike the past, which can only be dominated by sportswear brands, they can now create new trends in their own shoes.
“It’s not uncommon for luxury brands to operate in the same way as street brands and speak to the same group of customers, which is fine,†said Lucas Ossendrijver, creative director of menswear at Lanvin. “The only way for me to keep fashion houses is still is to Go forward and think about the present and the future," he also created a "stupid" sneaker inspired by diving in the 2017 Fall/Winter collection.
But not everyone agrees to do so. “The luxury and the street have never been so tightly connected as they are now. It’s dangerous to forget the difference between the two,†said Kris van Assche, creative director of Dior Homme. “The street is a source of inspiration, but I also think that It is important to insist on the difference between us and street brands. Some forms of consumer education are essential to explain quality, fabric finishing, and pricing.†He also showed tailored modernity in the Spring/Summer 2018 series. "Bigweight" shoes.
Raf Simons x Adidas Ozweego 2
As the boundaries between luxury menswear and street fashion brands become lighter, some may think that introducing too much street style as a reference or diluting luxury brands. “Real luxury fashion houses don’t want designers to do this. But for those who think fashion needs to evolve and evolve in a fun way, I don’t think there’s anything wrong with this,†New Balance Lifestyles Worldwide Design director Brad Lacey said that the sneaker brand has launched 990 thick insoles since 1928, and is now ready to embrace the next wave of consumer trends with more cumbersome styles. “I think that every trend will have a development process that will mature in a few years. Everyone wants to measure the extent to which this trend will become mainstream.â€
But Trunzo said that luxury brands will only "die fast": "I think there are brands that are trying to chase every trend. You will find that they have not really internalized them, but they can really integrate and advance the transformation of the times." - This is the full meaning of luxury."
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