"Diamonds are long-lasting, a eternal rumor" as the most classic slogan of the 20th century, like a nuclear explosion of love, resounding the world. The concept of diamond culture conveyed in it is still slowly infiltrating into the minds of new people who are about to enter the marriage hall. In ancient China, this sentence is even more meaningful. In just over a decade, it has completely changed the traditional customs of Chinese wedding to wear gold and jade. A diamond ring has become the most beautiful token of love for two people.
Create a diamond myth in one sentence
"Adiamondisforever" (a long-lasting jewel of diamonds) is a classic slogan of the 20th century created by the famous New York advertising agency NWAyer in 1940 for the International Diamond Promotion Center (DTC). She has crossed a century and has touched countless couples who are indulging in love, and let them look forward to the eternal love, while being deeply attracted by the rare and precious "king of gems" of diamonds.
Today's Chinese diamond consumption has now surpassed Japan, becoming the world's second largest diamond consumer after the United States. According to international diamond industry experts, by 2020 China will replace the United States as the world's largest diamond consumer. All of this cannot be said to have a close relationship with the promotion of the slogan "Diamonds are long-lasting, a eternal rumor" in China.
The concept of diamond consumption continues to upgrade the quality of cut diamonds favored
In the nineteen years since the rapid development of diamond culture in China, the Chinese people’s understanding of diamonds has changed from ignorant to familiar, from passive acceptance to active choice. The Chinese people’s concept of diamond consumption has been continuously upgraded in just 19 years, reviewing China’s diamond consumption. The development of the concept has gone through so many stages: from 1991 to 1996, diamonds began to attract people's attention and love as a new thing. Many people choose the size of the diamond ring to see the size; and with the development of diamond culture in China With the promotion, consumers have a growing awareness of diamonds. On this basis, the clarity of diamonds from 1997 to 1999 has become the focus of consumers. The most talked words that consumers come to the store are “VVS, VSâ€. "Consider the topic of diamond clarity. In the following 2000-2004, people not only talked about the focus of diamonds, but also the words "superior" and "H" on the color of diamonds.
1990 was an extraordinary year in the history of diamond development in China. This year, DTC successfully entered China with the classic slogan "Diamonds forever, a eternal rumor", and spent more than ten years making Chinese consumption The people began to accept the diamond culture widely. Prior to this, China's understanding of diamonds was poorly understood, the development of the diamond industry was not mature, and the concept of diamond culture could not be discussed. Since the International Diamond Promotion Center and the SJONO|Century Edge Diamond Promotion Agency jointly promoted the diamond culture in China in August 1990, the development of China's diamond culture was instantly activated, and a new world-class diamond culture market was established. The key to opening the door to this historic situation is the most famous slogan of the 20th century: "Diamonds are long-lasting, and a eternal rumor." This classic slogan has also changed the Chinese wedding to wear gold and jade. The traditional situation has formed a new concept of "no diamonds and no marriages" for newly married people in China.
However, as the promotion of diamond culture in China continues to deepen and people's awareness of diamonds continues to deepen, especially in the influence and penetration of diamond consumption concepts in developed countries and regions such as Europe, the United States, Hong Kong and Taiwan, high-quality cut diamonds have become Everyone evaluates diamonds as the first choice, and more and more consumers recognize how important it is to the beauty and value of diamonds.
According to Director Cheng of the National Gold and Diamond Products Quality Supervision and Inspection Center, “As the only human factor in the diamond 4C standard, diamond cutting is getting more and more attention and attention from diamond consumers. The previous “national standard†was also used. The “4C†standard tests diamonds and does not pay attention to cutting. The new “national standard†no longer evaluates diamonds comprehensively, but gives grading standards in individual items. The quality of diamond cutting is not only good or bad. It directly affects the brilliance of the diamond and affects the price of the diamond."
In China, the promotion of "Diamonds for a long time, a eternal rumor" began in 1990. It is not only the value of diamonds, but also the eternal quality of diamonds.
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