Shanghai apparel sales fell 5.9% in the first half

From the perspective of the Shanghai apparel industry association’s network information and apparel sales in June this year, inflationary pressures in the apparel industry are gradually shrinking and diverting, and the clothing sales market has entered a phase of relative readjustment of regional production and “clustered” sales structure. .

The Shanghai Garment Industry Association’s regular network statistics report shows. In June, Shanghai's top ten major apparel categories sold a total of 878,000 items of clothing, a decrease of 71,000 from the previous month and a year-on-year decrease of 7.4%; an increase of 3 million pieces and a year-on-year increase of 3.5%. In June, a total of 340 million yuan in apparel sales were sold, which was a decrease of 61.54 million yuan from the previous month, a decrease of 16.8% year-on-year, and sales increased by 3.8% year-on-year. The average selling price for this month was 346.2 yuan per item, down 10.2% month-on-month; it was up 0.2% year-on-year. From the perspective of the Shanghai apparel industry association’s network information and apparel sales in June this year, inflationary pressures in the apparel industry are gradually shrinking and diverting, and the clothing sales market has entered a phase of relative readjustment of regional production and “clustered” sales structure. .



From January to June, the total sales volume of clothing apparel manufacturers in the top 10 shopping malls of Shanghai Apparel Industry Association was 5.804 million pieces, a decrease of 368,000 units year-on-year and a year-on-year decrease of 5.9%; the sales income of apparel major products was 2.857 billion yuan, a year-on-year decrease of 23 million yuan. , year-on-year decrease of 0.8%; average sales price of 483.9 yuan / piece, an increase of 5.4%. Among them, the decrease in sales volume in the south caused a decrease of 370 million yuan in sales, which was used for changes in the commodity structure and the increase in the average sales price, which affected the increase in sales by 347 million yuan, and the net total of the two items decreased by 23 million yuan.

Women's fashion "Lingzhi Department" remained strong. From January to June, Shanghai women's fashion sales reached 2.258 million sets, a decrease of 400,000 units year-on-year, a year-on-year decrease of 1.8%, and a sales amount of 1.134 billion yuan, a year-on-year increase of 2.4%; The selling price was 502.2 yuan per piece, and the average selling price increased by 4.2% year-on-year. Among them, due to the decrease in the absolute number of sales and structural changes in some high-end sales, the decrease in sales was affected by RMB 125.82 million. Due to changes in parity sales prices and changes in the structure of sales products, sales revenue increased by RMB 153.69 million. Sales increased by 26.17 million yuan. Sales revenue accounted for 39.7% of total apparel sales revenue.

In June, VERO MODA returned to the top of sales rankings this month, with sales of 2.664 million yuan, a year-on-year increase of 13.2%, and an average selling price of 358 yuan/piece. , a decrease of 14.4% from the previous quarter. Offee ranks second in sales, with sales of 2.557 million yuan, a decrease of 35.6% from the previous quarter and an average selling price of 2,720 yuan per item, a decrease of 24.4% from the previous quarter. ONLY returned to third place on the sales list, with sales of 2.446 million yuan this month, an increase of 8.3% from the previous month. The average sales price for this month was 373 yuan per piece, a decrease of 7.2% from the previous quarter. ESPRIT's sales amounted to 2.248 million yuan, an increase of 15.2% compared to the previous quarter, ranking fourth in the rankings. The average selling price was 310 yuan per item, a decrease of 2.8% from the previous quarter.

Men's Casual Wear European and American Leisure Brands Selling Hot From January to June, Shanghai men's casual wear sales volume was 441,000/piece, a year-on-year decrease of 69,000 pieces and a year-on-year decrease of 13.5%; the sales amount was 293 million yuan, a year-on-year decrease of 1.9%; The average selling price was 664.1 yuan per piece, a year-on-year increase of 13.4%. Among them, due to the reduction of sales volume of 69,000 pieces, and the reduction in sales volume of 71.3 million yuan, due to the increase in parity sales prices and changes in the structure of sales varieties, the impact on sales revenue increased by 65.61 million yuan, and the total of two items affected sales by 5.69 million yuan. . Sales revenue accounted for 10.3% of total apparel sales revenue.

In June, men's casual wear, the first time this year, Nordisk received the top sales list, monthly sales of 2.007 million yuan, the average sales price of 370 yuan / piece. Tommy Hilfiger won second place this month, with 1.761 million yuan sold this month. It increased by 5.6% from the previous quarter, and the average selling price was 1,331 yuan per piece, which was a 6.0% increase from the previous quarter. LACOSTE won third place on the list this month.

Sales of 1.052 million yuan, an increase of 5 over the chain. O%, the average selling price was 925 yuan per piece, a decrease of 15.1% from the previous quarter. JACKJONES monthly sales of 925,000 yuan, a decrease of 4.5%. The average selling price was 277 yuan/piece, a decrease of 15.3% compared to the previous quarter, and ranked fourth in sales. ESPRIT sales of 855,000 yuan, an increase of l8.9%, the average sales price of 334 no, pieces, a decline of 16.3%, this month stayed fifth in sales rankings.

Men's suits with 2800 yuan price with suit popular from January to June, Shanghai men's formal sales volume was 211,000, a decrease of 38,000, a year-on-year decrease of 15.3%; sales amount of 270 million yuan, a year-on-year decrease of 10.2%; average The sales price was 1283.6 yuan per piece, an increase of 61% over the same period of last year. Among them, due to the reduction in sales directly affect the reduction of sales of 37.52 million yuan, due to the increase in parity sales prices and changes in the structure of sales varieties, affecting sales revenue increased 6.88 million yuan, two items combined to reduce sales of 30.64 million yuan. Sales revenue accounted for 9.4% of total apparel sales revenue.

In June, men's suits were ranked according to the sales figures, Montblanc monthly sales of 1.927 million yuan, an increase of 9.6%, return to the top of sales rankings, the average selling price of 2890 yuan / piece sets, the chain increased 10.1%. Zegna's sales this month were RMB 1.513 million, down 6.5% from the previous quarter, and ranked second in terms of sales. The average selling price for this month was RMB 2,879 per unit, down 10.6% from the previous quarter. Dunhill achieved sales of 1.419 million yuan, a decrease of 25.6% from the previous quarter, and the average sales price was 2761 yuan per piece, a 10.4% increase from the previous quarter. It fell from the first place to the third place on the list this month. ARMANI. Co sales were 1.297 million yuan, a decrease of 4.1% from the previous quarter, and the average sales price was 25i8 yuan/set, down by 20.0% from the previous month, ranking fifth from the previous month and ranking fourth in the month. HUCO BOSS sales were 1.247 million yuan, a decrease of 22.2% from the previous quarter, and the average sales price was 1886 yuan per piece, a decrease of 2.3% from the previous quarter. From the fourth in the rankings, it fell to the fifth place in sales this month.

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