Semir Group Co., Ltd. was founded in December 18, 1996 in Wenzhou, China, the company "to create the public fashion brand name" for the development of the purpose of actively promoting the franchise development model, casual wear and children's clothing brand chain outlets throughout the country 29 provinces and cities , Autonomous regions and municipalities directly under the Central Government and formed a complete market network pattern. The group company has six major centers of marketing planning, production design, human resources, financial management, administration and marketing management, four wholly-owned companies and ten branches, and has two semir casual wear and children's wear "balabala" A well-known clothing brand. Semir actively explore the "virtual production, brand management, chain Monopoly," the extraordinary road to "the image of the first, service first, the first agent" for business thinking, and earnestly pursue the "business and staff altogether grow" principle and "small river A river full of water "business philosophy, for staff to create a good space for development, so as to share the benefits, create prosperity and achieve win-win business goals and employees.