Since the beginning of this year, the washing machine market has changed into a tepid state. The retail volume and sales of the market have achieved double-digit year-on-year growth, and the growth rate is second only to air conditioners in the electrical category. This also makes the washing machine completely bid farewell to the "cold winter" market in the past five years. According to the latest data from Zhongyikang, the retail sales of China's washing machine market in January-August 2017 was 23.38 million units, up 10.4% year-on-year; the retail sales amounted to 42 billion yuan, up 13.1% year-on-year.
In the 2017 China Washing Machine and Dryer Industry Summit Forum, which was sponsored by the China Household Electrical Appliances Association and the Information and Industry Development Department of the National Information Center and hosted by China National Grid, Wei Jun, general manager of Zhongyikang White Power Division, said that the macro economy Steady growth and real estate market experienced a round of "peak" growth on the washing machine market sales role, the replacement of a large number of products in the home appliances to the countryside and the old-for-new period began to gradually release, classified washing, washing and drying machine, dryer, mini machine The new category, which is in the lead-in period, injects new vitality into the washing machine market.
In addition, while the market size is rising steadily, the brand share is concentrated in the dominant enterprises. Compared with the overall growth level of the industry, the performance of washing machine leading enterprises is even more amazing. According to the 2017 interim results report released by home appliance listed companies, Haier's washing machine business achieved operating income of 13.845 billion yuan in the first half of 2017, up 59.02% year-on-year; Little Swan realized operating income of 10.068 billion yuan, up 32.35% year-on-year; TCL washing machine sales in the first half of the year It reached 866,000 units.
According to the Beijing Business Daily reporter, the once-famous washing machine market encountered a “cold winter†in 2012. In 2010, favorable policies such as home appliances to the countryside and old-for-new trades were introduced. The washing machine market was in full swing. The retail volume increased by 24.8% year-on-year, the highest level in history. The retail sales increased by 31.3% year-on-year. This achievement was once popular in the industry. Let's go.
However, this growth momentum came to an abrupt end in 2012. In the first month of 2012, the retail sales volume and retail sales of the washing machine plummeted by a year-on-year, down 27.3% and 26.8% respectively. Like other products in the home appliance industry, the washing machine market is in trouble. Although starting from June 2012, the country launched the energy-saving products Huimin project, which brought a glimmer of light to the washing machine market, but the decline in the washing machine retail market has narrowed significantly. However, the retail sales of the washing machine market in 2012 decreased by more than 10% year-on-year.
With the improvement of people's living standards and consumption power and the enhancement of health awareness, consumers' demand for the function of washing machines is becoming more and more “demandingâ€: on the one hand, consumers have put forward higher requirements for the traditional “washing†function of washing machines. It is hoped that the washing machine can provide exclusive laundry solutions for different fabric materials and different users. On the other hand, consumers' demand for the functions of "dry" and "net" of washing machines is becoming more and more urgent.
The relevant person in charge of Bosi Home Appliances believes that in the long run, the driving force for the growth of the washing machine market still exists, and the market prospect is optimistic. The introduction of the comprehensive "two-child" policy, the continuous advancement of the urbanization process, the acceleration of the upgrading of home appliances and the upgrading of the demand for replacement have fundamentally supported the long-term sustainable development of the washing machine industry.
While the domestic market is growing steadily, China's washing machine exports have also achieved a small increase. At the end of 2015, the United States initiated anti-dumping investigations on large-scale domestic washing machines produced in China. In February this year, the United States finally ruled that dumping was implemented and imposed high anti-dumping duties on large-scale domestic washing machines exported to the United States. According to the data of the General Administration of Customs, although the US anti-dumping caused a decline in China's washing machine exports, the overall export volume of China's washing machines in January-July still achieved a growth of 3.4%.
Editor in charge: Li Qun
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