(I) Functional principle The optimal design of the urban street guidance system has both practical value and spiritual function. In the streets of the vertical and horizontal fathers, there are all kinds of signs. These signs are the combination of specific geographical environment and visual nodes, forming a center of information exchange, which is convenient for pedestrians to find the right direction and place. . The design of urban street signposts as an element of urban public guide system design provides the role of spatial definition, transformation, and even urban landmarks.
The design of city street signposts must fully reflect its functional characteristics. It must be designed to be easy to identify, easy to use, and easy to clean. Easy to identify performance in the design of the identification system standardization, visualization, internationalization and personalization, emphasizing the integrity, conveying content quickly and intuitively and accurately. It is easy to use and requires reasonable design scale, simple structure and simple use.
(2) The principle of multi-use and multi-use The idea of ​​multi-use has been in existence for a long time. It has long been recorded in the notes of ancient Chinese literati. For example, the design example of multi-purpose use in the design of the seat will think of the warm chair designed by Li Yu. The idea of ​​multi-purpose is not only recorded in the notes of the literati, but also played in the folk life. In the design of modern city street signs, the idea of ​​multi-purpose will bring new ideas to the design, giving the sign more functions, making it a beautiful landscape in the urban environment.
Multi-purpose is a design concept for the optimal design of urban street guidance system. For example, the combination of street signs and trash cans, the combination of road signs and lamps, the combination of road signs and billboards, etc. (see, ,,). Bringing multiple functions together on one thing is not only a resource saving, but also frees up more urban space.
(III) Creative Principles of Art Forms The main function of the visual communication of urban street signs is to accurately convey information, follow the changes of social popular culture, and reflect the public aesthetic taste in social development.
The effect of visual communication works must depend on human visual inspection. It can be seen that the signage of the road sign is not the subjective idea of ​​the designer, but serves as an intermediary to promote the communication between the sender of the information and the recipient of the information. Close, the more effective the message is.
In the visual process of visual communication, the fun and recognition of multiple functional combinations are further optimized. First, the capture is visually demanding, eye-catching, and pleasing to the eye. The gaze capture of a multi-purpose signpost is a psychological and emotional appeal. Such a gaze catcher is more likely to arouse the viewer's interest and emotional resonance. Secondly, in the design of information communication, the versatility refers to the road sign can convey the specific information and the psychological feelings by combining the image of the image with the fun of other facilities, the abstract text concept, etc., to convey specific information (see) . Finally, impression retention is the biggest wish of design. The design method of impression retention is generally unified design. The multi-functional signpost gives a certain attention value. Although it is not prominent, it can be eye-catching and give the viewer an aftertaste. In addition, through the momentum of the form, the gestures of the characters, the face, the eyes, etc. (see), the line of sight can be smoothly moved in a certain direction. From the big to the small, from the main to the second, the elements of the design are connected. Become the most active and motivating factor in visual process design.
Second, the styling optimization design is also a very important aspect of urban street sign design. Good styling is the way to ensure the smooth realization of the material and spiritual functions of city street signs. Urban street signposts have the dual functions of providing public services and beautifying the urban landscape. It is not advisable to improve effective public services, and it is not desirable to lose its function in form. It is necessary to design from the user's needs, and strive to reflect the modern city image and the regional cultural background and humanistic features of the neighborhood, and handle it skillfully.
(1) Harmony design with urban style and uniformity The design of urban street signboards should be consistent with the urban style, in order to achieve the harmonious unity of the whole city. If the street street design style is not uniform and uncoordinated, not only will the 2010VV01VV packaging world magazine not become a beautiful landscape of the city, but it will make the city lack a sense of wholeness and become a messy city movement. The street street sign design of the city street should be consistent with the urban style. It should be adjusted according to the requirements of the city's main color and the general direction of the city color, combined with the existing urban buildings and the natural environment. In addition, the structure and modeling materials should reflect and conform to the folk customs and geographical climate characteristics of the city (see,,).
(2) The old-fashioned improved design applies the "Re-design" concept of the original design master of this design to the research of the urban street guidance system, shifting the focus from "creation" to "re-development", adapting to local conditions, Trade-in, this is also a major measure of resource conservation.
(III) Practical design conforming to human-machine design From the industrial design methodology, the design of urban street guidance system mainly considers two aspects: one is the environment, and the other is human. This is the key consideration of urban public system design. It is necessary to design a personalized street street sign that is suitable for the area according to local conditions. At the same time, the design of the street street signboard must also take into account the physiological and psychological factors of the person.
Analysis of the spatial location distribution of city street signposts: First, the location of street signage must conform to the direction of the flow of people to suit the line of sight of most people. Streamline refers to the behavioral route of people's activities, including pedestrian flow and traffic flow. On the one hand, the human exercise habits and direction of movement determine the setting of the position of the signboard. On the other hand, the design of the street sign guides the direction and form of the streamline subjectively. Secondly, the location of street signposts must be eye-catching and convenient, without having to cover up too much. This can fully attract people's attention, and in the short seconds of the viewer's passage, they can grasp their vision and convey the content. Common locations are generally located on one side of traffic roads, road greening areas, road intersections, road turning points, traffic roundabouts, sides of landscape roads, special sections, etc. (see 0). Finally, the street signage scale should be designed with the guidance of ergonomic theory. Since the main interface of the logo is the main carrier of the information transmission function, the range of height and width of this interface is a key scale factor. In the design process, the logo should be placed in the real environment, taking into account the proportion and harmony of the overall composition of the space, in order to get the final design conclusion.
Third, the material and technology optimization design (a) the use of green materials The use of green materials design is to improve the production environment and improve the quality of life for the purpose. Green materials should use low-energy manufacturing processes and production technologies without environmental pollution.
The research and use of new materials will bring new ideas and new opportunities for sustainable design. The design of urban street signposts adopts green materials not only to meet the requirements of sustainable development, but also to reflect the development process of the city. Before the design of the street signs on the city streets, the structure should be conceptually designed according to the performance of the materials, reflecting the 3R original shell I, so that even if the road signs are outdated, the environmental pollution can be minimized and replaced, so that it can be recycled. For maximum use.
Through the design innovation of city street signposts, the green materials are given new functions and modeling forms, which can promote the application and promotion of green materials, and make green materials play a greater role. The design of green materials brings more challenges and more opportunities to the design of street sign facilities in cities and towns.
(II) Systematic Construction Principles The systematic principle of urban street signpost design is the basis of the principle of environmental coordination. It can not only effectively implement functions, reduce construction costs, and exert optimal overall benefits, but also enhance aesthetics and shape. The perfect image of the city. The design focuses on the standardization of scale, the similarity of structure, the versatility and interchangeability of components, and through different standardized component units, different street signpost systems are constructed according to different combinations. The design of the urban street guidance system has the characteristics of normative, scientific and artistic, but also pay attention to the cost control and the post-protection of the road sign. In the design process, the economics of the production and creation of the signposts should be fully reflected, including the grasp of materials and manufacturing processes, as well as the actual situation in the local area.
Conclusion The soul of the urban street guidance system design lies in creativity. The connotation of creativity lies in the road sign as a specific visual symbol, which is the integration and enrichment of the city image, characteristics and culture. The design of the city street signpost is accompanied by the economy. The development of the development, refers to the change of road signs and innovation to beautify the urban environment, facilitate pedestrians, and deepen the urban culture. Therefore, the design of urban street signposts should be standardized and managed, and the model street of the city street guidance system should be carefully constructed to facilitate the formation and promotion of the city image and status.
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