Leading Words: A few years ago, like Korean fashion will be labeled the 'Ha Han' label; and today, when Han Xing, Korean drama has become our 'necessities for life', Korean fashion culture is no longer Europe and the United States, Japan's Affiliated, KoreanStyle gradually mainstreamed. There are more designers in the brand's four major fashion weeks. The Korean fashion trend is simple and not even use your brains, and the bright spots outside the local fashion week are increasing. The growth of this road is probably something you feel. Now I hear people say hello 'Korean' Oh! Do not doubt, this must be your affirmation of style.
A few years ago, like Korean fashion will be labeled the "Ha-Han" label; and today, when Han Xing, Korean dramas have become our "necessities for life", Korean fashion culture is no longer an affiliate of Europe and the United States, Japan. Korean Style gradually mainstreamed. There are more designers in the brand's four major fashion weeks. The Korean fashion trend is simple and not even use your brains, and the bright spots outside the local fashion week are increasing. The growth of this road is probably something you feel. Now I'll hear people saying "Hello," oh! Don't doubt it, this must be an affirmation of your style.
Why does the Korean wind blow?
Do a "subtraction" for fashion so that it is within reach
If the mystery of Japanese fashion is "complex," Korean fashion is "simplification." Although the style of Japanese Style is unique, it is more than just gorgeous. This fashion will be used to “knock out†the altar and let the clothes become a “warm wardrobe†that everyone can manage and own. How can this hopeful fashion feel unpopular?
“Layers†is a feature of Japanese fashion, and it has a unique “bizarre aesthetics†while Korea’s fashion is easy to learn.
Let Asians see Europe and the United States pop to wear on their own If the European and American pop is the height of sh, then the rise of Korean fashion culture will light up the entire Asian fashion scene. Koreans have a thorough analysis of the European and American trends and can quickly digest them into the most appropriate Asian appearance. It is simple and easy to understand, but it is cheap, and it has a distinctive personality that is affixed to the world. There is less and less fashion that is not suitable for Asians. We must also thank Korean fashion culture.
The overall profile is simple, delicate silk scarves become exquisite embellishment. The Koreans are very familiar with the prevalence of Europe and the United States. They take their essence. Their distinctive makeup and hairstyle allow them to maintain their own style.
Korean Stars and Fashion Idols Supporting Local Brands Koreans' support and support for local products is likely to prevail over the world. From technology products to clothing, it is not hard to see their love for their own brands. And local design brands are reasonably priced and unique in style. It is highly probable that a careless and beloved idol will collide with money. With the development of k-pop and online enthusiasts in Asia as a whole, casual brands have several spokespersons who have come up with names. While the world's handsome men and women are idols, they also fall in love with this affordable new model. fashion.
The daily attire of Korean stars is also an important part of their image creation, so Korean stars feel that the overall level of dress is high, and not occasionally stunning, and they are very happy to support local brands.
South Korea has the easiest to learn "fashion textbook" - TV series
The South Korean drama "trained" many trending idols. Their dress in the play was very attractive, and they extended the style into everyday wear. They came out of the screen and became real fashion icons. All of these people were It is an easy-to-learn "fashion textbook".
Gao Junxi
Gao Junxi made a debut in the past decade and was popular in Asia last year due to his short hair style in “She is Beautifulâ€. This hot face, model debut, temperament unique face of a female star, whether it is light and sweet or urban modern style she can control, and will be interpreted as a high cold sexy. The bob head was cut into ultra-short hair, with an exquisite make-up, and boyish costumes were selected outside the play. Baseball suits and shirts were her favorite. However, these clothes can show endless charm in Gao Junxi, super high-waist skirts, trousers reveal full-fledged hips, with open-to-shoulder shirts to expose the largest area of ​​bright skin, and Gao Junxi also blows short hair With choker's unique style ... These refresh the fashion concept and the style has not dropped, is still continuing to heat.
Favorite items: MA-1 jacket, strapless shirt, choker, ankle boots, skinny jeans
Last year, "She was very beautiful" made Gao Junxi a fashion icon. Her style in the play has a style and can be imitated. No wonder people are sought after.
Although Gao Junxi, who once had a bob head, was beautiful, she was far from having a short hair style.
Kong Xiaozhen
Speaking of the heroine in the Korean drama, first of all young and then beautiful, but did not think that, in the "will wear" in front of all the conditions can be "ignored." Nature, comfort, and acting skills are probably the greatest feelings for Kong sister. In addition to a series of male gods such as Su Zhiyi, Zhao Yucheng, and Jin Xiuxian, they have deep knowledge in the fashion circle. Kong Xiaozhen, who is also a model, is a very good clothing player. Long-legged blessings have a probability of almost zero errors. The favorite T-shirt + trousers in the play seem to be ordinary, but it wins the details. The alternative role played in "The Lord's Sun" creates a sense of intimacy through the large sweaters, shirts, and T-shirts. In "It's Okay, It's Love," it is the individual fashion show that can be used to its full potential. Flower dresses and pencil skirts can also be interpreted as handsome feelings. In the hole sister's play, you can find all the popular styles, and she is very good at mixing local costumes with Korean brands. PushBOTTUN, SJYP, etc. are the favorite local brands of Kong Hyo-zheng, and the "hole-mixing method" has also become Korea. The classics that young people are competing to emulate.
Favorite items: sweater, letter &slogan T-shirt, sneakers, high waist bell-bottoms
Park Shin-Hui
The new drama "Doctors" only broadcast a episode, letting the slimming success Pu Xinhui quickly occupy the major hot search. Park Shin-Hyun, who was debuted as "Little Yoon Eun Hye", was initially not optimistic about the huge pressure of Yin style fans. As a child, he was a fat girl. After becoming famous, she was called "The Little Fat Goddess." Hot search. Park Shin Hye apart from basic sports, dance and martial arts are her favorite. She has a good body and she can manage various styles naturally. Although the new drama can be "played", but the private Park Shin-hye but love some floral, lace style dress, activities are often wearing a variety of bow cards, the little girl's character is revealed. In the international fashion arena, it is also very much loved by Lafayette and is the “head rower†of the Chanel show. Among local designers, Park Shin Hye and Jain Song have had a good relationship. In addition to the brilliant performances in Pinocchio, the platform for the launch of new products never falls.
Favorite items: shirt dress, floral dress, lace piece, high heels
Park Shin Hye and South Korean blogger Irene Kim at CHANEL Show in Paris Fashion Week in Fall/Winter 2016
Park Shin-hyun has a unique affinity for Korean actresses.
Jun Ji-hyun
A "Star You" popularized Kim Soo Hyun, and he also achieved Jeon Ji Hyun's "big woman style." At that time, a large wave of girls shouted: This kind of jealous female nerve is me! Actually, their subtext is: It's me and it's funny and it will dress up me! This is what Ju Zhixian will be wearing in the early years. When I was in high school, I was excavated as a model (again, it was a model that showed how important my legs were), and my debut was the magazine cover model. Jeon Ji Hyun from "Savage Girl" to "Daisy" to "Assassination" are beautiful and handsome style, "Star you" in the Qiang-Izumi style of exaggerated style has become sought after by all Asian women, big coat, wide cloak Shrinking leather clothing, these bad-looking showcase items are all sought after by Jun Ji-hyun. In the drama, Chung-hyun, who is not a big name, is very close to the local designers and stylists. Jeong-hyun’s grandmother’s grandmother is a well-known fashion designer lee yong hee. Her mother-in-law is also a designer and can be easily recognized by her husband’s family. It can be seen that the entire sister's own charm is extraordinary.
Favorite items: motorcycle leather jacket, cape, slip dress, pointed high heels, wide leg pants
He is beautiful and looks good. She wears any clothes. The girls all mourn "I really want to be her".
Young, stylish, highly practical, and affordable, easy to use, these keywords can summarize the current Korean fashion style from different perspectives, under the support of K-Pop stars, fashion bloggers and supermodels. There is no moment in the limelight of Korean fashion trends. Seoul is a city full of special feelings. Its streets are always colorful. The high and low buildings are full of design sense. You can find countless museums, galleries and cafes. But the most energetic ones are those young people who appear on the streets wearing eye-catching styles, with different styles, simple retro styles, or street mixes, all of which seem to be self-contained. They wear almost all of Korea's native designer brands, young, eye-catching, and real wear. Under the influence of Korean stars and street photography, they have received unprecedented attention.
Designer Brand: Han Liu popular behind the scenes young people seem to need to care too much about European and American fashion, after all, because of the existence of this group of local brand designers, can make people here to get fashionable in a faster, cheaper way.
SJYP
SJYP 2016 SS © official website
SJYP's designers are husband and wife named Steve J and Yoni P. When they graduated from the University of St. Martin in England and the London Fashion Institute, they founded the Steve J & Yoni P brand. The first collection was on the 2007 Autumn Winter London Fashion Week. The release was regarded by the fashion industry as a rebellious street and the impact of the British cut. After returning to Korea, it became a popular brand. SJYP as a sub-line, in addition to continuing the main street of the sense of the streets, eye-catching color and design patterns, looks younger, easy to take, the main sweater and denim items won the handsome street girl favorite, not long ago with "Every weekend blue everyday (Depressed every weekend)" The theme was on Seoul Fashion Week. The recent hot Korean dramas such as "She is very beautiful" and "Cheese Trap" can all be seen in SJYP's presence.
Address: 534-24, Sinsa-dong, Gangnam-gu, Seoul
Official website: In the Open Ceremony, Net-a-Porter, Shopbop, etc. can buy their main line or vice line.
Low Classic
Irene Kim Walks Low Family Spring/Summer Show
The young girl's favorite minimalist brand, Low Classic, was established in 2009. Designer Lee Myeong Sin became famous for participating in the Korean version of the "Project Runway", adding interesting details, such as abstract prints, in simple lines and understated colors. , is the designer of the place, compared to the Korean version of the parity Céline is not an exaggeration, the outline of the cut even if the tall thin boys wear is also suitable. Locle, which is slightly different from the main line, is also worth buying. The color and printing of this young line are more diverse and more cost-effective.
Address: 554, Sinsa-dong, Gangnam-gu, Seoul
Official website: It can be purchased at Opening Ceremony.
Rocket x Lunch
To say that Rocket x Lunch's logo style should be the integration of street culture, under the control of designers Jinwon Woo and Eunhye Kim, accidentally merged the Korean and American street style wind just right. The Spring/Summer 2016 collection uses the idiot slogan to the extreme with different design methods. It is presented in a variety of fabric collage techniques. It is stylish and humorous. The recent hot Korean supermodel Irene Kim is also a loyal supporter of Rocket x Lunch. In the recent Seoul Fashion Week, Irene Kim also opened a catwalk for his autumn and winter series.
Address: 25-6, Gwanghui-dong, Jung-gu, Seoul
Official website:
O!Oi
Also popular with Korean celebrities, and O!Oi founded by designer Jung Ye Seul in 2011, and many Korean girl idol groups such as Girls' Generation, Red Velvet also loves to wear their designs for daily and on-the-go programs. O!Oi's design incorporates cute design details and popular nowadays, such as various second-generation bags, funny mobile phone shells, a little bit of Vetements felt raw jeans, new seasons affixed with food Yokosuka jacket is a girl favorite, in the hot In the Korean drama "The Opera", Li Huili once interpreted this jacket.
Address: 1F, 337-27, Seogyo-dong, Mapo-gu, Seoul
Official website:
Gentle Monster
Every Gentle Monster store is decorated like a special art gallery
2016 autumn/winter series with Opening Ceremony
The cooperation with Kong Xiaozhen’s launch
The eyewear brand Gentle Monster is definitely a must-have for fashionistas. It is avant-garde in design style, exaggerated and fun in style, and it also launches series with countless brands. For example, it has cooperated with Opening Ceremony for two seasons. There are also Hood by Air, KYE and Push Button. As well as Hong Kong designer Six Lee and others, the series with Kong Hyo-jin recently made it instantly popular. What's even more pleasant is that different Gentle Monster stores have different themes and styles. They are like being in art museums. What you need to do at the moment is to quickly pick up your mobile phone and take photos from your mobile phone. Share it on.
Address: 533-6, Sinsa-dong, Gangnam-gu, Seoul
Official website: gentlemonster.com, can be easily purchased in domestic stores
In addition, the street-style Beyond Closet, the humorous Charm's, the splicing sensation and the contour full of the featured CRES.E.DIM, the bold chequered Lucky Chouette, the strong KYE on the street, the slightly bizarre PushButton, and the two The 87MM model set by Kim Won-chung and Park Chi-kee and the minimalist design jewelry brand Monday Edition are all worth a visit.
Buying Shop: Stylish and innovative designer goods are here
South Korea's buyer shop model development is particularly perfect, and strongly promoted the local designer brand, even if the buyer's store many European and American designer brands, but also because the buyer's aesthetic, plated with a layer of maverick Korean style. There are many trendy and interesting designs that can be found here.
Aland
As an entry-level Korean fashion fan, if you can only go to a store, I believe Aland can help you a lot. As a buyer's shop specializing in domestic and foreign designers, it has two huge stores near Myeong-dong, selling men's and women's wear respectively. It is fashionable and affordable, and Korean fashion designer works can be found in clothing accessories. Mentioned Rocket x Lunch, O!Oi and CRES. E DIM, 87mm, etc., Aland also has a lot of groceries, including skin care products, stationery, magazines and even vintages for sale. Aland's official website shopping experience is also very convenient, and can be sent directly to the country.
Main Store Address: 53-6, Myeongdong 2-ga, Jung-gu, Seoul
Official website: alandglobal.com
Rare Market
If you are not just a trend-conscious hipster, or a down-to-earth star-hunter, then I believe that Rare Market must be your must-visit place, because it is the buyer's shop opened by G-Dragon's elder sister. It will surely bring surprises. In addition to the selection of many Korean independent designers, there are also many foreign design tips, such as deconstructive exaggerated Jacquemus, evil Journey on the Au Jour Le Jour, Guling fun House of Holland, surrounded by some taste Unique music records, fashion books and home furnishings, in short, both display and purchase can be described as avant-garde and stylish.
Flagship store address: 95-5, Cheongdam-dong, Gangnam-gu, Seoul
Boy+
Boy + store, vintage fashion Ader Error is its beautiful landscape not to be misled by the name, Boy + can not only sell men's single product, full of funny girl feeling here. Located in Apgujeong, it is like a giant device designed by Yayoi Kusama. The surface is dotted with black and white and three-dimensional waves. Here you can buy Ader Error, pushBUTTON, KYE, etc. Because of the aesthetic interior and fashionable buyer taste, Boy+ also appears in many Korean fashion shows such as StyleLog in two seasons Worth the pilgrimage! Address: 663-15, Sinsa-dong, Gangnam-gu, Seoul
Beaker
Beaker is also a great choice for hipsters who love shopping at the shop, but it is more like a novel lifestyle shop. It is set up by Samsung. There are all kinds of clothing accessories for designers at home and abroad, such as the recent hot Playnomore and the street sense of Rag & Bone. You can also find many European and American brands of household goods, especially some interesting little objects. If you are tired, sit back and relax in the coffee area, flip through independent magazines and design books.
Address: 78-6, Cheongdam-dong, Gangnam-gu, Seoul
Official website:
Around the Corner
Similar to Beaker, Around the Corner is a lifestyle shop set up by LG Fashion, but at a lower price and a younger design. Located at a corner of the main street of Shinsadong, it is filled with interesting designs from South Korea and around the world. In addition to local brands and high street brands such as Stussys and Champion, the introduction of the British denim brand MiH Jeans is not to be missed.
Address: 532-5, Sinsa-dong, Gangnam-gu, Seoul
You can also visit Koon. This Apgujeong shop has many local designer brands and many independent independent designer brands. You can easily find young people like Kenzo, Raf Simons, etc. Brands, South Korea also has a number of major buyers of foreign design shop, trendy and exquisite 10 Corso Como and South Korea's most famous one of the biggest buyers shop Boon the Shop, will not let you down.
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