Is the one-stop model of the art-making organization wading "making stars" reliable?

Every reporter, Bai Wei, edited by Du Wei

Speaking of art test training, the first thing that comes out of people's minds is a variety of simple pre-test assault classes. In fact, the art test training institutions are not the “hard” appearance of a decade ago, and the art test training market is no longer a blue ocean. Yang Licheng, the founder of the Zhongying People's Art Test, who has been engaged in the art test training industry for 15 years, introduced to the reporter of "Daily Economic News" that there are currently about 10,000 art test training institutions in the country, and they continue to increase each year, and the competition is becoming increasingly fierce.

The reporter observed that in recent years, in addition to a large number of art-based training courses only for college entrance examinations, there have also been some one-stop art test training institutions for “high school entrance examinations and post-testing paving”. These institutions claim that they can arrange “export” for students. . Will this new attempt become mainstream? Is it true that the art-making institution "making stars" is really reliable?

This year, Li Landi, who participated in the art test, starred in "Hello, Old Time" and "Unintentional Master 2". "At that time, she was already filming, only in the gap between her filming, one-on-one (teaching)", Mr. Peng Yunfei, the founder of geisha Tianfu, who teaches professional courses, told each film and television reporter. In addition to Li Landi, Lin Miaoke, who was born in Tong Xing, and Li Kaixin, who was born in Xiaosu, also received art training in 艺艺天. According to Peng Yang’s partner Zhang Yang, geisha Tianfu and the film and television companies on the market are very close. “We not only provide art training for the trainees, but also provide opportunities for students to film in the vast market, and also provide opportunities for signing contracts with major brokerage companies, so that geisha Tianfu’s students can also take the exam while also There is more than one way to go." The only new three-board listed company Micropower (836143) in the performance, broadcasting and editing art test institutions, while doing art training, also participated in the investment of "Tianjin Daduan" and other film and television dramas. Provide one-stop service for art candidates. "We helped art candidates to enter university, and after college education, they also arranged for export and entered some film and television brokerage companies, crews, and program groups." A related person close to Micropower told reporters.

However, many people who have been engaged in art examinations for a long time told reporters that they do not agree with the art-making institutions to take the "making stars" route. They generally believe that this is mostly a gimmick for students and parents. Art test training should focus on further studies and Pre-test training, universities and colleges to train students. "It is a matter of doing art test institutions to do this. Some are far-fetched. If it is a company that specializes in artist training, it also has its own path. That is another dimension." An industry insider told reporters.

"Only doing art test training, or extending the product chain for follow-up services, this is the problem of choice of their respective product chains. In general, as most students pay attention to further studies, the market demand for follow-up services after entering a school is not prosperous, only a few Demand, in this regard, Xiong Bingqi, vice president of the 21st Century Institute of Education, also analyzed the reporter.

Yang Licheng bluntly said to reporters: "This industry is not good now. Too much is not honest, and it is abducted. Outsiders think that the art test training market is on the rise, but it is actually falling." Yang Licheng told reporters that it is still There are many local training institutions that collude with schools and survive by taking kickbacks.

When a large number of new art institutions are springing up every year, there are also many large-scale old art institutions such as Orle Art and Art Pioneer that have been in business for more than a decade.

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