Intelligent technology empowers the energy and creativity of the clothing industry chain "New Youngor"

The tablet on the workstation clearly lists the work flow and clothing parameters. The boom is suspended with semi-finished clothes and stops in front of each workbench. After the workers complete the operation, they will drive to the next node—a hanging assembly line is connected in series. The whole process of the production of the suit from the cutting of the fabric to the sewing and then to the ironing of the garment. A few days ago, the Shanghai Stock Exchange went to Youngor to investigate and witness the comprehensive transformation of the traditional clothing industry by smart technology and the vitality and creativity of “New Youngor”.

Flexible creation and smart marketing

Different from the high automation of electronics, automotive and other industries, the clothing industry can only rely on a large amount of manual investment for a long time due to the softness of its materials and the complexity of the process. Low efficiency and high cost have become an important reason for the rapid development of the traditional clothing industry.

"The machine completely replaces people to make clothes. At present, it is still impossible to realize the technology. But through the machine to cooperate with people to maximize hardware automation, Youngor's smart factory has already done it." Liu Xinyu, the company's director, told the Shanghai Stock Exchange.

It is understood that Youngor's newly-reformed suit shop full-flow hoisting line began trial operation in May this year. "In the past, the matching of shirts and trousers, we all completed the manual screening." Liu Xinyu pointed to the number on the hanging arm and said, "Now the machine can identify and match itself, and it is not easy to make mistakes."

In fact, the truncated pipeline has been tried by many clothing companies, and Youngor is a "first mover". The combination of technical standards, process standards, flow standards and informatization has increased the production efficiency of the production line by 20%, and the order reaction speed and batch production cycle have been shortened by 30%. “The reduction in production costs makes our products more competitive.” Liu Xinyu said.

With the successful implementation of the new assembly line in the suit workshop, Youngor will further promote the intelligent transformation of shirts and fashion workshops in the second half of the year. The full-process data collection also laid the foundation for the company's comprehensive development of the intelligent, 3D volume is a great exploration of Youngor's increase of customer's stickiness: using the panoramic camera technology to obtain the customer's body shape data, virtual fitting, Scene show shows and other ways to visualize the upper body effect of different styles, and connect the human big data to the smart factory to provide data analysis for the type improvement.

“On the one hand, we can better meet the individual needs of our customers through 3D measurement; on the other hand, the transformation of smart factories allows us to customize under the premise of controlling costs and production cycles.” In Liu Xinyu’s view, “ The combination of smart factory and "smart marketing" is the breakthrough point for Youngor to achieve its main business. With data accumulation, the company is able to develop and produce products according to user needs, and to reduce inventory pressure by means of sales and sales.

"Return" to the main business

As a listed company that has been involved in real estate and investment earlier, the image of Youngor's diversified development is deeply rooted in the hearts of the people. “But in reality, clothing has always been our core business, and it has contributed the most stable revenue and profits to the company.” Liu Xinyu said.

It is not difficult to see that due to market conditions and related policies, the income-generating capacity of the two sideline businesses of Youngor has shown certain fluctuations in recent years. At the end of 2016, the company's head Li Rucheng announced a high-profile announcement of “recreating a Youngor in five years”, that is, creating 1,000 self-operated stores with a turnover of more than 10 million yuan in five years, achieving a turnover of 10 billion. With the stepping up of the pace of returning to the main business, the role of the company's apparel sector “ballast stone” has become more prominent.

The semi-annual report shows that Youngor's textile and apparel sector completed revenue of 2.822 billion yuan in the first half of this year, up 13.03% year-on-year; net profit attributable to shareholders of listed companies reached 606 million yuan, an increase of 35.73% over the same period of the previous year.

According to the person in charge of the company, Youngor has mastered the complete industrial chain, not only extending the upstream to cotton yarn planting and research and development, but also establishing a “self-production + foundry” supply system to ensure flexible supply capacity. In May of this year, Youngor Textile, a wholly-owned subsidiary of Youngor, increased its capital of Xin Yan Nongke with a cash of 170 million yuan, which further strengthened the company's control over textile raw materials, apparel fabrics and other aspects. Through the operation mode of the small vertical industrial chain, the company has continuously developed the performance of anti-wrinkle, hemp, washing and other products.

In addition, Youngor's long-term accumulation of direct channel advantages has also become a solid foundation for its O2O transformation in the Internet era. The company's nationwide marketing network system and e-commerce business are interlinked and drained from each other to achieve online and offline organic interaction. The diversified brand development strategy represented by YOUNGOR, Hart Schaffner Marx and MAYOR has built a multi-level business structure across the middle and high-end and high-end customization.

The chairman of the board, Li Rucheng, has increased his holdings of more than 500 million yuan this year, and he has also won the first place in the rankings. As of June 20 this year, Li Rucheng and his concerted parties completed the increase plan in advance, accumulatively increasing the company's shares by 71.268 million shares, accounting for 2% of the company's total share capital. Real money and silver "buy and buy", as stated in the announcement of the increase in holdings, reflects Li Rucheng's confidence in the value and future development of Youngor's investment.