How can door and window companies continue to "mix" in the mall?

In recent years, the professional competition of home building materials has become increasingly fierce, and the door and window occupations are not unusual. In the 4P era, the door and window companies began to pay attention to the company's positioning, and the scene of “no positioning is not promoted”, but is the positioning promotion really so reliable?

Door and window company's goods and services are very important

When the door and window company is doing promotion, it is not necessary for you to locate the market after the 80s is still behind the 90s. It is still in the form of Huang Taiji, still the thinking of the statue, the main thing is your goods and services. When many door and window companies operate the company, the general thinking direction is still accurate, top of the list, product positioning; second, shopping mall positioning; third, promote positioning; on the surface it seems that the thinking is very detailed, but ignores the very important point That is to spend the mind, whether it is the traditional business age, is still the commercial age of Internet thinking, the consumer is always the core of business, all to start from the consumer.

Door and window products need to be "safe and fresh"

Door and window companies do the same thing as breakfast, to be "safe and fresh", the so-called safety is to have good quality, use, fresh is the product presented in front of the consumer to give people a bright feeling , not a dull, unconceived product. This will allow the consumer to meet.

Therefore, when the door and window company is doing promotion, the first thing to consider is the consumers. Do you know what they want from the bottom of their hearts? As long as they are based on human nature, they can really promote and operate the company. Door and window company only wants to pass this point, å•¥ product positioning, shopping mall positioning, promotion positioning ..... go to hell, because it is out of the needs of consumers themselves, positioning is really a very nonsense thing!

In the end, how the market is changing, the demand for the door and window products is always there, and the door and window company can continue to “mix” in the mall as long as it ensures the “safety and freshness” of the goods.
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