Recently, this reporter learned that in October this year, just entered the Dennis CBD home world of high-end textile Sha Sha home textile strength again, will be December 17 in the Shangma Xintiandi Zhengzhou headquarters OTC. Such a short period of time, Zhengzhou giants department stores have introduced high-end textile brands, which for the department store textile business will have what effect? Zhengzhou consumers will bring what different new feelings of consumption? In this connection, the reporter visited the department store, a number of textile brands. Dynamic â–² â–³ thousands of bedding frequently appeared Chen is a bedding "control", she likes beautiful bedding. During this time, she found a new face of Dennis CBD home world: Sha Sha home textiles. This brand of bedding and common home textiles products do not seem the same, but as much emphasis on clothing as a sense of design. The open tag, the price is not less than 1,000 yuan, thousands of yuan of bedding everywhere. Qin Ma, manager of home children's business at Zhengzhou headquarters in New Mart, said the brand is close to Italy's TRUSSADI, ZUCCHI, Roccaf, the United States' ESPRIT, and Australia's Sheraton, which have been listed in Zhengzhou, with the main focus being on successful people and Urban family as the target customer groups. Subsequently, the reporter visited a number of shopping malls and found that Sheraton and other high-end home textile brands in addition to the appearance of the headquarters in New Mart Zhengzhou, Dennis stores also have counters. Not only that, these high-end home textile brands in Zhengzhou opened a brand stores. Market â–² â–³ High-end home textile favored Greentown So, these high-end home textile brands of high quality and high price Greentown citizens can be recognized by it? Immediately, the reporter interviewed Dennis CBD home world manager Liu Gang. He took out a business report to reporters, Sha Sha Sha textile into the Dennis CBD home world nearly two months, the performance growth is very fast. Subdivided data to see if there is a driving effect of the opening of promotional activities, more factors of its natural increase in it. Now the brand already has a lot of members. The new Mart Zhengzhou headquarters data also shows that Rocco Fu, Sheraton high-end home textile brand sales equally gratifying, each brand has a relatively fixed consumer base. Zhengzhou ESPRIT counter shopping guide told reporters, according to the counter sales point of view, come to buy the brand bedding consumers relatively more fixed. Moreover, due to the relatively small brand discount activities, once there are promotions, performance growth will be obvious. Analysis â–² â–³ high-end textile Showmanship Road In understanding the high-end home textile Zhengzhou favored the market status quo, the reporter curiosity greatly increased: high-end luxury textile brands with what consumers get the recognition? In response, Qin Ma, manager of Xintiandi's head office household children's business in Zhengzhou, said: "As the scale of the textile market continues to expand, consumers no longer meet the traditional consumer needs, but emphasize the artistic and functional home textiles And sales service.In the purchase of home textile products, a large part of the customers who just bought a house or relocate new home, they are more focused on the choice of textile products personalized and serialized, and do not care about the price, they Hope to be able to buy a full range of household items into series, and to avoid the trouble to go with their own. "The reporter noted that such high-end Sha Sha home textile brand, not only focus on product functionality, design sense, but also attach great importance Interaction with consumers. For example, Sha Sha Sha Textiles opened in Zhengdong New District has a nearly 600 square meters flagship store with sha sha women's club. Here, new and old members of Sha Sha textile can enjoy a series of excellent services provided by Sha Sha textile, such as business etiquette, image design and other courses to improve the overall quality of women. Sha Sha textile practice confirms Liu Gang's point of view, he said, for consumers at the tip of the pyramid, they pay more attention to the value. Mastered the trick to make the sale of the product more valuable, and also got the hang of the high-end home textile.