On August 18th, Haier Dryer launched the “Reassuring Purchase†Quality Month in the country. Users can purchase any one of Haier Amethyst Heat Pump Dryer, Condensing Dryer and Mini Inline Dryer. If the experience is not satisfactory, you can enjoy 100 days unconditional return service. According to industry insiders, the Haier dryer is a way to send the experience into the user's home, let the user experience the product in the family life scene, and then make rational consumption decisions, which not only brings value to the user, but also facilitates drying. The popularity of the machine in the Chinese market.
Since the birth of the first dryer in the United States in 1938, the ratio of dryers in the North American market has reached 81.7%, but in China, the ratio of dryers to households is only 0.3%. The survey shows that users have many misunderstandings about dryers, which is an important reason hindering their development in the Chinese market. For example, dryers can not dry delicate fabrics such as silk and wool. Dryers are not as dry as the sun, and cannot be removed. Sterilization, etc. Therefore, the key to accelerating the promotion and popularization of dryers in China is to enable consumers to understand the dryers and to experience the advantages of dryers in the application scenarios.
As the saying goes, "If things are good or not, I will know them." Recently, Haier dryers started from the experience economy, providing users with an opportunity to experience the dryers themselves. It is reported that from August 18th to October 8th, users who purchase Haier dryers designated products, as long as they are not satisfied with the product experience, can return unconditionally within 100 days. In other words, Haier used 100 days to give users the “enter-experience†privilege, creating conditions for users to make consumption decisions in the real family living environment and handing over the choices to users.
Haier washing machine's “home experience†move, not only dispels the user's worries, but also gives users a high-quality life experience of comfortable drying clothes; for the industry, Haier washing machine is a good user. Experience in exchange for market reputation, so that consumers in-depth understanding of dryers bring quality care life, but also accelerate the spread of dryers in the domestic market.
In fact, this is not the first time Haier washing machine has carried out a user-oriented quality experience. In April of this year, Haier washing machine launched the Haier washing machine quality activity with the theme of “Real Power and Commitment†in more than 20,000 stores nationwide. Users can enjoy unconditional return service within 30 days after purchasing Haier's washing machine products. In addition, Haier washing machine also innovatively introduces a variety of interactions such as coin-making, shearing belts and napkins, allowing users to intuitively perceive the quiet and soft washing function of Haier direct-drive washing machine. This series of quality experience activities, while realizing the good word-of-mouth communication of Haier washing machine, also drove the continuous increase of sales, which greatly promoted the leading position of Haier washing machine.
American futurist Alvin Toffler pointed out in his famous book The Impact of the Future: The future economy will be an experience economy, the future producers will be the manufacturing experience, and the experience manufacturers will become the basic pillars of the economy. one. As the leading brand of “experience manufacturerâ€, Haier launched a 100-day unconditional return service for dryers. It is a high-end product and interactive innovation to create a caring service for users. When the dryer era arrives, it will become a leader in the industry. A leading brand of growth.
Responsible Editor: Business Internship
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