H&M solemnly announced that the latest designer collaboration series will be launched in cooperation with KENZO. This energetic and playful Paris fashion brand is adept at capturing the essence of global culture, thus highlighting its unique youthful spirit. The two creative directors, Humberto Leon and Carol Lim, will bring the spirit of KENZO to H&M and create a unique collection of women's, men's and accessories. KENZO x H&M will be on sale from more than 250 designated H&M stores and online stores worldwide on November 3, 2016.
Since entering this brand in 2011, Humberto Leon and Carol Lim have succeeded in establishing distinctive aesthetics. Each series has a bold color scheme and vivid graphics, and the brand's fashion shows, collaboration projects with artists, and digital advertising are also unique and impressive. The two creative directors have combined the cultures and traditions of the world together, and injected into the vibrant culture of street culture, creating inspired series for fashion lovers all over the world. KENZO is dedicated to expressing freedom, joy and unique personal style through fashion.
â–²From left to right: KENZO Creative Director Carol Lim
H&M creative consultant Ann-Sofie Johansson
KENZO Creative Director Humberto Leon
H&M creative consultant Ann-Sofie Johansson said: “We are very much looking forward to sharing the wonderful world of KENZO x H&M with everyone, and we will also feel its creativity, interest and passion for fashion.â€
Humberto Leon and Carol Lim, the two creative directors of KENZO, said: “We hope that through this cooperation with H&M, we will boldly develop our creativity, upgrade our fashion to a higher level, break through self-industry, and bring KENZO's avant-garde forces to All fashion lovers around the world."
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