Fashion retail giant Sweden H&M to enter Shanghai Huaihai Road

After Spain’s Inditex Group, Europe’s third-biggest fashion retailer, opened its “ZARA” flagship store in Shanghai, Inditex’s main competitor and the world’s second-largest fashion retailer Sweden’s Hennes & Mauritz (H&M) will also enter China. Hong Kong and Shanghai have opened flagship stores.

Hennes & Mauritz disclosed the above news in its half-year financial report. It is reported that H&M Hong Kong stores will open in November this year, while Shanghai stores will strive to open within the year, the latest at the beginning of next year. According to informed sources, H&M is currently busy locating in Shanghai. One of the flagship store locations to be selected is a shop at the junction of Huaihai Road and Sinan Road. Currently, the store is open to the Benetton boutique, but the lease is about to expire. In addition, H&M will also consider entering Super Brand Mall.

However, whether H&M can open a flagship store on Huaihai Road has not yet been finalized. The reporter learned from the relevant person in charge of the Shanghai Economic and Trade Commission that H&M has not yet submitted an official store application. It is reported that one of the factors is that another German clothing brand C&A, which does not have the same sales as ZARA, is also optimistic about this store, and is prepared to seize the lease with a higher bid. German C&A once set a record of opening 300 chain stores in other countries for five years and has been actively looking for chain stores in Shanghai. It has previously signed up for Daning International Commercial Plaza and is also planning to open a store in Super Brand Mall with H&M and ZARA.

American casual fashion giant GAP, Swedish fashion giant H&M, Spain's fashion giant ZARA and Germany's cheap clothing chain giant C&A, together are called the world's top four fashion killers. Today, the three major killers will soon gather in Shanghai and grab the huge Shanghai fashion market. H&M also showed in its half-year financial report that China’s two flagship stores will sell fashions targeted at specific markets, such as men’s, women’s and children’s wear, and the price will be higher than that of H&M’s general clothing line.

Compared to Inditex, a Spanish fashion retailer that owns the ZARA brand and has two stores in Shanghai, H&M, headquartered in Stockholm, is also targeting low-price, fashion-priced and cheap fashions, but it has entered the fashion field for a long time ( Founded in 1947). As the world's second-largest fashion retailer, H&M has 1,244 chain stores in 22 countries. In the first half of this year, net profit increased by 12% from 2.36 billion Swedish kronor to 2.65 billion kronor (about 2.8 billion). RMB). However, ZARA rarely advertises, generally do not use the big designer's business style compared to H & M every quarter new listing is essential to accompany the supermodel and designer. It is understood that H&M does not have its own factory and relies on order purchases. 60% of its products are produced in Asia and 40% are from Europe. At present, H&M has four offices in China, mainly engaged in procurement.