2014 is a year full of hope for love and romance . It is the key battle for the brand to achieve the goal of "one thousand stores in three years." In order to achieve the grand goal of "three-year-old goal of one thousand stores," it is imperative to comprehensively upgrade the brand development strategy , Internally, we must strengthen the integration of corporate resources to form a joint force; continue to optimize the product mix, enhance brand image and product competitiveness, from outside to speed up brand expansion and channel construction pace, strengthen brand image packaging and terminal operation and management to promote steady brand forward development of.
2014 core strategy
Adhere to the brand expansion and channel construction is still the first task in the line of love in 2014, and further expand the brand's basic disk, and timely seize the market three or four lines to speed up the Department of Direct chain layout, to increase control of the channel and market share; the future of a Year plan to add 300 stores across the country; focus on the development of Yunnan, Guizhou, Hubei, Jiangsu, Zhejiang and Shanghai and other regional markets, and gradually develop the northern region of the Yangtze River and Northeast provinces market, and strive to plug in the vast territory of China in 2014 Love The banner, basically reached the full coverage of the Chinese market.
Adhere to the core competitiveness of goods as a strategy unshake, accelerate the extension of brand products, optimize the product mix, the introduction of "fashion brand" concept, to promote brand upgrades. Department of love goods in the existing Korean style based on the European and American fashion series, to achieve the style of "combination of things" to form a "multi-style, a large number of small" longitudinal development pattern;
In 2014, the Group will gradually introduce such strong categories as accessories, women's shoes, bags, underwear and home clothes to further meet the needs of women's dress-ups and enhance the customers' one-stop shopping experience in order to boost the sales performance of the stores. In the second half of 2014, Love multi-category integrated store in Shanghai, Wuhan, Shenzhen, Chengdu, Chongqing five major fashion capital test the water.
Continue to adhere to the "parity of people, inexpensive" product strategy, highlighting the product differentiation and price advantages, promote the "ordinary woman dressed in fashion," a new concept.
Adhere to the "people" is the concept of the first productive forces of the Department of Love, the introduction of high-end operators continue to accelerate the creation of the driving force for brand development, the brand terminal intensive work, upgrading information management to promote the refinement of retail management operations, and create professional retail operations Teams to guide branches in all regions to intensively and finely manage outlets and standardize the supply chain construction, product R & D and production, terminal operation and supply of goods to form a rapid response mechanism for commodity circulation.
In 2014, LoveLink will intensify advertising efforts, effectively unite all parties to disseminate resources, integrate and promote the brand in all directions and stereotypes through the professional brand promotion channels of newspapers, magazines, TV, internet and outdoor advertising, Awareness and reputation have been qualitative leaps and bounds, celebrity endorsement strategy started to inject new fashion brand strength, jointly authoritative media, and comprehensively enhance brand influence and credibility.
In 2014, Love was fully launched and vigorously promoted e-commerce. At the same time, it accelerated the construction of the department store and the online and offline sales channels to diversify the line of attachment and provide diversified products and services to more consumers in China.
Accelerate the image upgrade of the terminal and further enrich the cultural connotation of the departmental brand. Start the terminal image of "Jade Project", invest huge sums of money into the terminal image outsourcing company to carry out overall design and packaging so as to make the brand image more internationalized. At the beginning LOGO, window, Taiwan, the design of the background wall crafted to speed up the replacement of shelves and display props so that the perfect combination of the terminal image and the style of goods so that each consumer can feel in the romance terminal space slightest leisurely The atmosphere, the product display more emphasis on product specialization and serialization, the overall effect of more visual impact, to give consumers a better shopping experience, so that the image of the romance terminal exudes a complex, not contrived Line beauty, from the details of all the "create a stylish shopping environment," the brand concept.
Brand operation, strategic first. Guided by the company's goal of "Thousands of Branches in Three Years" and guided by the company's correct direction of development, we will not relax the team's execution power and innovation through sound product quality system, To win the favor of consumers and the market, in the fashion industry will have the right place.
Perfect for decorating trees, accenting packages, coordinating Christmas stockings, tree skirts, tabletop, fireplace and home decor items or as unique gifts
Dimension: 8 cm, 10 cm or Customized
Material: Glass and poly resin part which is crafted and painted by hand.Package: each piece wrapped in bubble bag and super safely packed in carton.
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