Chinese brand "Jifen" will enter the Paris Fashion Week 07

Last week, the reporter obtained the latest news from the French High Fashion Union and was recommended by the China Garment Association. After passing a set of strict qualification procedures, the French High Fashion Union will accept it for the first time at the "2007 Paris Spring-Summer Fashion Week" in October this year. The special event of the Chinese brand Jefen (JEFEN) and Gifen will be held on the 1st of October at 9:30 Paris Fashion Week.

This indicates that under the joint efforts of the fashion industry in China and France, Chinese fashion has for the first time won the right to speak in the world-famous Fashion Week. There are fashion critics even predict that this marks the upcoming era of new fashion in the world influenced by Chinese fashion style. arrival.

For the appearance of Chinese brands at the Paris Fashion Week this fall, Zhao Qian, head of the French High Fashion Union China, said that “this is a natural and positive performance”, indicating that China is trying to become a world fashion while maintaining the foundation of international fashion. Find your own voice in the field.

She pointed out that after twenty-five years of development, the Chinese garment industry has completed the transformation from the original tailoring industry to the ready-made garment industry, establishing a scale that can be called the most advanced equipment, the most complete system, and the largest number of employed people in the world today. Garment industry. This is the most solid foundation for the development of the Chinese fashion industry.

However, these enterprise groups are basically processing enterprises. Although more than 95% of their output is directed to the international market, they only have the ability to produce clothes, and their product design and development and brand marketing capabilities are very weak. Under such circumstances, it is of great significance for designers and brands to go out, especially to Paris Fashion Week, a stage that symbolizes international fashion, in order to find the right to speak and to reduce production pressure and promote the development of domestic fashion.

In addition, relevant experts believe that in addition to a solid foundation for processing, the apparel industry in China has cultivated a number of rare talents in product design and brand management after nearly a decade of hard work. This group of people accepted more formal higher education and all had a good cultural background. Many people had advanced abroad. More importantly, they had entered the business sector in various degrees since the 1990s and accumulated. With certain business experience, therefore, they will have the ability to accept the challenges of internationalization.

Zhao Qian said that currently in China, a number of fashion brand companies with a new generation of designers and business talents as their center have been formed, and a number of fashion brands that follow the international fashion trend and have their own characteristics have been cultivated. The expansion has laid a solid economic foundation.

As the first Chinese brand to join the international competition as a designer brand and insist on entering the international market after the French conference, the chief designer of Xifen, Xie Feng, said that the significance of debuting at Paris Fashion Week has exceeded the brand. In itself, it has risen to the Chinese apparel industry. He said that what he has to do now is to bring to Paris the design that best represents his brand and represents China's fashion. At the same time, Xie Feng also revealed that the famous French VLOSY luxury goods consulting group is considering taking shares in Gifen and proceeding with international packaging, which also has great impetus for the internationalization of Chinese brands.

“Chinese designers will bring fresh air to the fashion of the world. The Chinese fashion industry also welcomes the opportunity to enter the world fashion system.” Zhao Qian said, next, in the next Paris Fashion Week next year, will continue There is a shadow of Chinese brands - "This year is just the beginning."