On December 4, the 21st China International Down & Expo and the 2015 Beijing Dong-Dong Fair opened in Somic Building, Hangzhou Somic International Building, 53 well-known down and products companies actively participated. Industry leading brand, feather color experts Bosideng Group to bring color feather, thermal storage feather and "warm love season" winter feather new beautiful appearance, and participate in online and offline Jingdong Mall interactive activities, off the hook feather brand cheap carnival storm. In the Bosideng Corporate Hall, Bosideng many "warm season" winter feather new products are surrounded by airtight, free and easy A type, fun cocoon type, retro umbrella and strong H-profile, super-three-dimensional cut and design , Showing the perfect ratio of the human body and beautiful curves, come to try on the crowd in an endless stream of experience. Regenerative thermal insulation in the material, "waterproof, oil, anti-fouling" three anti-function features of the material, heat storage function of down, so that people experience the winter warmth and comfort. Yu Bo also for the first time together with the establishment of Jingdong Mall online shopping mall offline experience area, online and offline marketing interaction, to achieve market promotion and brand promotion, but also enhance the sense of participation of consumers. Bosideng electricity supplier code scanning area full of people, the scene experienced products have participated in brand interaction, sweep code orders, the scene is very hot. "Every year visit Yu-fei Fair come over to buy a big brand, quality assurance, the price is also affordable ah!" Bosideng Group President Assistant, Chief Executive Wang Chenhua said that the Internet age has changed people's lifestyle and spending habits, but also gave birth to a commercial Change and Internet Economy. "Internet +" and Made in China 2025 indicate the direction for the transformation and development of professional down brands. The aesthetic design of feather products, technological changes and the innovation of business models are endless. This year, Bosideng advocated the product innovation thinking of "Quality +", surpassed innovation in the heat storage function, three-prevention fabrics and high-density lock flocks to achieve the good effect of high-densification velvet anti-drilling velvet and constant temperature of heat storage, Diversified consumer demand and experience of wearing. At the same time, we also use Internet thinking to build a "pull" supply chain management system that is market-oriented, highly efficient and coordinated, and responds quickly. We will promote online and offline sharing of resources and integration with development. Bosideng Hangzhou company executives said that China International Feather Fair is a combination of exhibition industry event, Bosideng exhibitors new products at affordable prices this year, the promotion force almost "double eleven", four days during the exhibition to maintain the lowest price in the city. He said the new color down, hot and cold fashion feather light and warm, Hangzhou, Hangzhou, the most popular. Some time ago the cold south, winter down the new product has entered the sales season, branch sales in November far surpass same period last year, this exhibiting feather expo was fired "double twelve" promotion of the first array, the exhibition sales can certainly Beyond the past years.
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